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Executive style like you’ve never seen it – Sydney Place’s new exclusive workplace by GroupGSA

GroupGSA ups the ante on premium, flexible working with the launch of the Executive Centre Sydney Place, located within the landmark Salesforce Tower.

Executive style like you’ve never seen it – Sydney Place’s new exclusive workplace by GroupGSA

The impact of design on workspace environments is noteworthy and is vividly demonstrated by the latest project from GroupGSA for the Executive Centre Sydney Place. GroupGSA aims to establish an advanced benchmark for executive workspace design at 180 George Street, Sydney.

GroupGSA is certainly setting its sights on new workplace goals with the opening of the Executive Centre. Think private offices kitted out with the best in workplace furniture, overlooking Sydney’s best vantage points; a co-working lounge with harbour views; meeting rooms, focus pods – all wrapped up in an elevated hospitality experience that is being likened to premium hotel style.

What makes this executive lounge stand out? Its location at Sydney Place inside the Salesforce Tower – the tallest office building in Sydney – is a starter. This new location also marks a strategic progression in The Executive Centre’s Australian portfolio, following the opening of Collins Place in Melbourne.

Sydney Place is designed with a focus on creating future-ready, flexible workspaces. It is aimed at both multinational corporations and small to medium-sized enterprises, marking a significant stride in the Executive Centre’s pursuit of dominance in the flexible workspace industry.

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Robert How, the Executive Centre’s country director of Australia, expressed his enthusiasm for the new space, highlighting how it embodies the innovative spirit of Sydney.

“We are glad to see a rising demand for our workplace products as businesses and organisations are looking for flexibility with their workspace strategy while the city is reclaiming its vibrancy. You will not get a more iconic, panoramic view of the Sydney Harbour elsewhere. It is perfectly aligned to the premium positioning of our brand,” says How.

Each Executive Centre location, including Sydney Place, is adapted to suit local market demands while maintaining the Executive Centre’s global standard. Sydney Place’s private offices range in capacity from one to twenty workstations, furnished with height-adjustable desks and Herman Miller Aeron chairs, offering some of the most exceptional views of Sydney.

Meanwhile, the layout of Sydney Place is designed to cater to diverse work styles. It features an array of spaces, including a coworking lounge on Level 22 with an impressive view of Sydney Harbour, multiple meeting rooms, and private focus pods, enabling users to choose their preferred workplace setting.

GroupGSA principal and project lead, Liam Higginbotham, points out the distinctive hospitality service Sydney Place offers. The space is designed to provide an experience akin to entering a high-end business hotel rather than a conventional workspace, evident from the premium furnishings, carefully selected art, and amenities such as responsive lighting in dedicated digital meeting rooms.

The design, led by GroupGSA’s Emma McGifford, is deeply influenced by its Sydney Harbour location. The concept centred around ‘bringing the outside in’ to create a harmonious balance between the city’s natural elements and the built environment. Elements from the Harbour are echoed in the design, such as the metallic elements of the Harbour Bridge and the faceted tiles of the Opera House.

The palette subtly incorporates blues, referencing the harbour and blending seamlessly with the neutral tones of the workspace. The centrepiece on the lower arrival floor is the reflective pressed metal Remix feature ceilings, echoing the water reflection of Sydney Harbour.

The introduction of a large void opening between floors allows natural light to filter across both planes, complemented by soft neon-like lighting loops across the ceiling. It creates a focal point, underlining the harmony of elements in the space beneath.

In the dynamic field of workspace design, Sydney Place presents a case study in blending function and aesthetic, tradition and innovation. It offers a workplace solution within Sydney’s city centre while encapsulating the nuances of the city’s cultural context.


Shannon McGrath, Luc Redmond

We think you might like this story on GroupGSA’s work on Microsoft’s North Sydney headquarters.

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