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Imagination without constraint: Casa de Zanotta teaches us a thing or two about retail

Inspired by a forest of stone, and created as a place to showcase the iconic Italian furniture brand Zanotta, this retail space is unconstrained in its vision of what a new-age shopping experience should be.

Imagination without constraint: Casa de Zanotta teaches us a thing or two about retail

Casa de Zanotta by Thai firm, HAS design and research, received the ultimate accolade as winner of The Retail Space at INDE.Awards 2023, celebrated for its creativity and originality. The project, which is located in China, is spacious and sophisticated and provides an experience for all who visit.

Casa de Zanotta is a celebration of the first Zanotta furniture museum in China. The design helps to enhance the famous Italian brand and encapsulates the idea of luxurious, creative and elegant design.

The design of the showroom reinterprets and re-evaluates the limitations of traditional furniture showrooms with multi-functional spaces that support art exhibitions, public events and designer salons to create a new dynamic.

There is room to move, abundant light and space to breathe within the floorplan that also features four large columns, each a metre wide. Inspired by the stone forest in Anhui, the interior emulates the idea of a forest and, in turn, becomes a voyage of discovery and space.

Creating just the right environment to visit, touch and buy can be challenging however, Zenith, partner of The Retail Space, recognises the importance of design that stimulates the eye and the imagination and showcases products to their best advantage.

The many fine Zenith showrooms located in the Indo-Pacific region are a testament to this and, through its support of The Retail Space category, Zenith celebrates expert design today in the retail sector.

The 2023 INDE.Awards jury commented, “Casa de Zanotta is an exceptional project that challenges our expectations of retail typologies and demonstrates the value of design for greater benefit. HAS design and research seem to have created something from nothing: Starting with very conventional site conditions, natural light has been recaptured into the space and evocative forms have been created – all accomplished with minimal and economical means.

“Casa de Zanotta is an example of going beyond a given retail program and constraints to create something special for our cities and built environments,” the jury said.

Congratulations to HAS design and research in Thailand for presenting the experiential and through design encapsulating a brand that sees Casa de Zanotta recognised on the regional and global stages.

Missed the INDE.Awards gala or just want to relive the highlights? Simply follow this link and sit back and enjoy the only regional celebration of architecture and design excellence. 

Su Shengliang, Schran Image

We think you might like this article about this BMW showroom experience by Archihope in China.

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