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Exclusive Discounts On GUBI Icons

For the month of November, Cult are offering a series of amazing savings opportunities on a range of iconic products from the GUBI collection in two exclusive discounts.

Since 1967, the global design house of GUBI has been renowned for its eclectic, unique and industry shaping collections. The furniture, lighting, and interior accessories of the brand have earned them a well-deserved place in the hearts of designers and design lovers across the globe. And for the month of November, Cult is offering you a unique chance to score a range of GUBI chairs at a discounted rate.

The iconic Beetle and Bat upholstered dining chair are currently being offered in a Buy 3 Get 1 Free offer, while the Pacha Lounge Chair, Beetle Lounge Chair & Stay Lounge Chair are currently on sale with 15% off the normal price.

Beetle and Bat

First unveiled in 2013, the Beetle chair has proven to be an immediate design classic, renowned for its comfort, versatility and trendsetting styling. Designed by GamFratesi, the Beetle is one of GUBI’s most iconic modern designs.

The Bat Chair, designed by the same GamFratesi duo, is a natural accompaniment to the Beetle – using the same design language and material identity, but with a simple one-piece shell in place of the Beetle’s two-piece split shell. With a unified selection of bases available for both collections, Beetle & Bat chairs are used interchangeably and in combination. These two icons are on sale 4 for the price of 3 for the month of November.

Beetle Lounge Chair

The Beetle Lounge Chair, with its comfortable design and generously proportioned silhouette, recalls the above Beetle Chair, re-expressed as the perfect lounge chair for any contemporary aesthetic.

The Beetle Lounge Chair carries strong references to GamFratesi’s inspirational source of a four-legged beetle, with the design of the Beetle Lounge Chair reinterpreting the characteristic elements of a beetle’s sections; shape, shells, sutures, a rigid outside and soft interior.


From legendary French designer Pierre Paulin, the Pacha chair was originally released in 1975. Paulin designed the chair in harmony with the changing design style of its period, replacing the austerity of post-war design with a new, vigorous approach.

With comfort as his main design inspiration, Paulin designed the Pacha chair with curvaceous, whimsical and organic shapes, conceived to serve the body, providing both comfort and cosiness. Looking as contemporary today as when it first was designed, the Pacha Chair is an honest, functional item that brings life and character to any interior setting


Designed in collaboration with Space Copenhagen, the Stay Lounge Chair exemplifies Space’s commitment towards functional design pieces that burst with personality.  With options for a returning swivel function, Stay has a contemporary, sculptural and organic shape that embraces the user and encourages relaxation.

The characteristic shape is almost like a singular continuous pencil stroke wrapping a solid texture. The lounge chair is suitable for both public spaces and private homes, with its small size making it an ideal choice for spaces of limited size where cosiness and comfort are essential.

The Stay, Pacha and Beetle lounge chairs from GUBI are currently on sale for the month of November at a 15% off saving.

A broad selection of GUBI furniture, lighting and accessories is available through Cult, and in November there’s never been a better time to buy.

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