What and how are we consuming in the spaces where we socialise, relax, play and shop? How are brand, experience and social interaction colliding in new ways? Cubes 96 takes a broad look at encounters of consumption.

On the cover of Cubes 96 is the fitting room area of the By Store by Spacemen. Photo by Min Chen Xuan, courtesy of Spacemen
July 2nd, 2019
Competition in the hotel industry is at an all-time high, and the consumer’s desire for affecting experiences is equally strong. Meanwhile, F&B and retail spaces are in flux as the digital economy reshapes traditional modes of consumption. So how are brand, experience and social interaction colliding in new ways?

By Store by Spacemen. Photo by Min Chen Xuan, courtesy of Spacemen
This issue we take a broad look at encounters of consumption – from the selfie settings within a clothing store (By store by Spacemen) to the ‘reflective nostalgia’ etched out in the reclaimed brick walls of a hotel (Tsingpu Yangzhou Retreat by Neri&Hu), to the nationally significant garden narrative celebrated at Singapore’s newest infrastructural destination (Jewel Changi Airport by Safdie Architects, RSP Architects Planners & Engineers and consultants).

Tsingpu Yangzhou Retreat by Neri&Hu. Photo by Pedro Pegenaute
We talk to leaders in brand and experience creation and hear their views on how markets are shifting and meaning is finding new commercial pathways.
The threads of discussion in this issue include:
And, of course, we consider all the developments from Milan Design Week. New territories of design found focus in a spectrum of installations in Milan this year. A summary of our Milan In Review night packages the crisscrossing web of major themes we identified, and notes the roles that designers must engage with as participants in new global dialogues.

Milan in Review. Photo by Mark Lee
Best of all, this issue we are eminently proud to present the Shortlist and Winners in our INDE.Awards 2019, which were celebrated in Melbourne on 21 June.

INDE.Awards 2019 Gala. Photo by Einwick
This year, 13 category winners were announced alongside 11 honourable mentions, a Best of the Best award, and the Editors’ Gold Mark – an accolade awarded by Indesign Media’s Regional Editorial Board for progressiveness in design.

Produce and SUPERSTRUCTURE SG team with INDE Juror Stephen Burks. Photo by Einwick
Our warmest congratulations to all – not least Singapore’s very own Produce studio, which topped the entire competition by winning the Best of the Best award for its redefinition of design practice.
Join us for the INDE.Awards 2020, and let’s continue to show why ours is a region the world must watch. Entries open in November.
INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Aeron Chair’s new shades, Nightfall and Jasper, arrive with a sense of quiet cohesion – no bells and whistles, no loud technicolour; just two timeless, perfectly versatile near-neutrals. But the new hues aren’t just about colour – and their significance is much more profound than their surface-level subtlety might suggest.
As Woven Image celebrates 40 years, it introduces a new collection developed in collaboration with Australian artist Ben Goss, inspired by his original artwork Where the Kookaburra Sits into a vibrant collection of digitally printed EchoPanel® murals and patterns.
In the second instalment of our performance seating three-parter, we turn to DKO’s Michael Drescher and Jacob Olsen to peek behind Sayl’s confident architectural form and explore the ideas of inclusivity, adaptability and freedom to move as hallmarks of what sitting your best actually means.
Stepping into Intuit’s Sydney workplace certainly doesn’t feel like walking into an office. Why? In this film, we discover that, when joy takes precedence as a design driver, even a high-performing commercial CBD headquarters can feel like an intuitive wonderland that invites employees to choose their own adventure.
The design community gathered at Zenith’s Sydney showroom to celebrate the 10th anniversary of the INDE.Awards and the official unveiling of the 2026 shortlist.
Presenting a sound and light event in Melbourne’s CBD, Autex Acoustics and DARKON showcased their exemplary products and raised the bar for better design.
The internet never sleeps! Here's the stuff you might have missed
Interior architecture needs to shape a balance between the energy of collaboration and the facility for focused concentration.
The Sydney-based director of Jason Gibney Design Workshop travelled to Copenhagen for this year’s Scandinavian festival of design, reflecting on what makes the event — and the city — so special.