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With the rise of e-commerce, it’s time we reconsider what packaging is for, says regular columnist Justin Zhuang. There is opportunity for better performance in terms of brand experience and the reduction of waste.
What and how are we consuming in the spaces where we socialise, relax, play and shop? How are brand, experience and social interaction colliding in new ways? Cubes 96 takes a broad look at encounters of consumption.
