Cubes 96

Ideas
Thinking beyond the box when it comes to packaging
With the rise of e-commerce, it’s time we reconsider what packaging is for, says regular columnist Justin Zhuang. There is opportunity for better performance in terms of brand experience and the reduction of waste.

Events
Cubes 96: Consuming Encounters
What and how are we consuming in the spaces where we socialise, relax, play and shop? How are brand, experience and social interaction colliding in new ways? Cubes 96 takes a broad look at encounters of consumption.

Events
Cubes 96: Consuming Encounters Is Out Now!
What and how are we consuming in the spaces where we socialise, relax, play and shop? How are brand, experience and social interaction colliding in new ways? Cubes 96 takes a broad look at encounters of consumption.