What and how are we consuming in the spaces where we socialise, relax, play and shop? How are brand, experience and social interaction colliding in new ways? Cubes 96 takes a broad look at encounters of consumption.
July 1st, 2019
Competition in the hotel industry is at an all-time high, and the consumer’s desire for affecting experiences is equally strong. Meanwhile, F&B and retail spaces are in flux as the digital economy reshapes traditional modes of consumption. So how are brand, experience and social interaction colliding in new ways?

By Store by Spacemen. Photo by Min Chen Xuan, courtesy of Spacemen
This issue we take a broad look at encounters of consumption – from the selfie settings within a clothing store (By store by Spacemen) to the ‘reflective nostalgia’ etched out in the reclaimed brick walls of a hotel (Tsingpu Yangzhou Retreat by Neri&Hu), to the nationally significant garden narrative celebrated at Singapore’s newest infrastructural destination (Jewel Changi Airport by Safdie Architects, RSP Architects Planners & Engineers and consultants).

Tsingpu Yangzhou Retreat by Neri&Hu. Photo by Pedro Pegenaute
We talk to leaders in brand and experience creation and hear their views on how markets are shifting and meaning is finding new commercial pathways.
The threads of discussion in this issue include:
And, of course, we consider all the developments from Milan Design Week. New territories of design found focus in a spectrum of installations in Milan this year. A summary of our Milan In Review night packages the crisscrossing web of major themes we identified, and notes the roles that designers must engage with as participants in new global dialogues.

Milan in Review. Photo by Mark Lee
Best of all, this issue we are eminently proud to present the Shortlist and Winners in our INDE.Awards 2019, which were celebrated in Melbourne on 21 June.

INDE.Awards 2019 Gala. Photo by Einwick
This year, 13 category winners were announced alongside 11 honourable mentions, a Best of the Best award, and the Editors’ Gold Mark – an accolade awarded by Indesign Media’s Regional Editorial Board for progressiveness in design.

Produce and SUPERSTRUCTURE SG team with INDE Juror Stephen Burks. Photo by Einwick
Our warmest congratulations to all – not least Singapore’s very own Produce studio, which topped the entire competition by winning the Best of the Best award for its redefinition of design practice.
Join us for the INDE.Awards 2020, and let’s continue to show why ours is a region the world must watch. Entries open in November.
INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
At 3daysofdesign 2026, AHEC’s immersive exhibition traced the journey of American hardwood from forest to finished product.
The Geelong College’s Sport and Wellbeing Centre ‘Belerren’ designed by Wardle is designed around bringing in natural light. But Shade Factor’s job was to help modulate and precisely control it for the most important competitive moments.
Shortlisted in the 2026 INDE.Awards are a plethora of projects from Singapore and the Singapore Institute of Architects’ members. We celebrate the talent that resides in this country, as we showcase design that crosses borders and resonates in our Indo-Pacific region.
At a packed awards night in Melbourne, the design community from all corners of the Asia-Pacific region came together to celebrate an incredible range of winners.
The internet never sleeps! Here's the stuff you might have missed
Shortlisted in the 2026 INDE.Awards are a plethora of projects from Singapore and the Singapore Institute of Architects’ members. We celebrate the talent that resides in this country, as we showcase design that crosses borders and resonates in our Indo-Pacific region.
Presented by Oliveri