What and how are we consuming in the spaces where we socialise, relax, play and shop? How are brand, experience and social interaction colliding in new ways? Cubes 96 takes a broad look at encounters of consumption.
July 1st, 2019
Competition in the hotel industry is at an all-time high, and the consumer’s desire for affecting experiences is equally strong. Meanwhile, F&B and retail spaces are in flux as the digital economy reshapes traditional modes of consumption. So how are brand, experience and social interaction colliding in new ways?

By Store by Spacemen. Photo by Min Chen Xuan, courtesy of Spacemen
This issue we take a broad look at encounters of consumption – from the selfie settings within a clothing store (By store by Spacemen) to the ‘reflective nostalgia’ etched out in the reclaimed brick walls of a hotel (Tsingpu Yangzhou Retreat by Neri&Hu), to the nationally significant garden narrative celebrated at Singapore’s newest infrastructural destination (Jewel Changi Airport by Safdie Architects, RSP Architects Planners & Engineers and consultants).

Tsingpu Yangzhou Retreat by Neri&Hu. Photo by Pedro Pegenaute
We talk to leaders in brand and experience creation and hear their views on how markets are shifting and meaning is finding new commercial pathways.
The threads of discussion in this issue include:
And, of course, we consider all the developments from Milan Design Week. New territories of design found focus in a spectrum of installations in Milan this year. A summary of our Milan In Review night packages the crisscrossing web of major themes we identified, and notes the roles that designers must engage with as participants in new global dialogues.

Milan in Review. Photo by Mark Lee
Best of all, this issue we are eminently proud to present the Shortlist and Winners in our INDE.Awards 2019, which were celebrated in Melbourne on 21 June.

INDE.Awards 2019 Gala. Photo by Einwick
This year, 13 category winners were announced alongside 11 honourable mentions, a Best of the Best award, and the Editors’ Gold Mark – an accolade awarded by Indesign Media’s Regional Editorial Board for progressiveness in design.

Produce and SUPERSTRUCTURE SG team with INDE Juror Stephen Burks. Photo by Einwick
Our warmest congratulations to all – not least Singapore’s very own Produce studio, which topped the entire competition by winning the Best of the Best award for its redefinition of design practice.
Join us for the INDE.Awards 2020, and let’s continue to show why ours is a region the world must watch. Entries open in November.
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Merging two hotel identities in one landmark development, Hotel Indigo and Holiday Inn Little Collins capture the spirit of Melbourne through Buchan’s narrative-driven design – elevated by GROHE’s signature craftsmanship.
Now cooking and entertaining from his minimalist home kitchen designed around Gaggenau’s refined performance, Chef Wu brings professional craft into a calm and well-composed setting.
With the opening of the 2026 INDE.Awards program, now is the time to assess your projects, ensure photography is at hand and begin your submissions.
Former INDE Luminary LeAmon joins the Design Institute of Australia (DIA) following more than a decade as the inaugural Curator of Contemporary Design and Architecture at the National Gallery of Victoria (NGV).
The Fisher and Paykel Melbourne Experience Centre by Clare Cousins Architects with Fisher and Paykel Design and Alt Group has been awarded The Retail Space at the INDE.Awards 2025. As a winning project, it redefines the possibilities of retail architecture by creating an immersive, material rich environment shaped by place, culture and craft.
Recognised as winners at the INDE.Awards 2025, Enter Projects Asia in collaboration with SOM have received The Influencer award. Their work on Terminal 2 Kempegowda International Airport Interiors redefines the aesthetics of airport design through a monumental expression of biophilia, sustainability and craftsmanship.
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