Gaggenau takes its Sydney customers on an epic retail journey in its new Surry Hills flagship. Blending historic legacy with cutting-edge design elements, prepare to discover ‘The Social Hub’ and feel ‘The Difference’.
October 30th, 2023
Nestled within the leafy streets of Sydney’s Surry Hills, the Gaggenau Sydney flagship presents as more than just a showroom; it’s an architectural tribute to the brand’s 340-year-old history and its contributions to the culinary arts.
The space is designed to reflect the brand and the local surroundings, resulting from a collaborative effort between Gaggenau and its long-time architectural partner, 1zu33. Gaggenau’s CEO of Australia and New Zealand, Andrew Jones, says, “Gaggenau Sydney signifies the expansive global reach of our ethos. Our flagships across the world emphasise the expert performance of our portfolio while creating intimate worlds that embody each city at its core.”
Related: 5 hotels, bars and restaurants that will transport you into another world
Occupying 260 square metres in a heritage building, the showroom is deliberately segmented into two primary areas. The first, facing the street, provides a window into Gaggenau’s world, while the second opens into an expansive inner courtyard – a rare feature in Surry Hills. The layout was developed to harmonise with the area’s existing architecture while maintaining an application-driven focus. As 1zu33’s CEO, Hendrik Müller, observes, “As a global brand, it’s imperative to create a handshake with every culture we appear in.”
Natural light features significantly in the architectural planning with floor-to-ceiling windows and a broad street frontage allowing daylight to enrich our tactile experience of the surfaces within the space. This is further enhanced by controlled lighting, maintaining a balanced ambience throughout the day.
First, The Social Hub
Visitors first encounter The Social Hub, a multi-purpose exhibition space. Adorned with dark, hand-applied plaster finish, Black Douglas fir boards, lineal textured wall tiles and blackened steel joinery cladding, the design elements within this space are meticulously chosen. As Gaggenau’s consumer experience manager, Aleks Efeian, explains – “Each detail comes together to provide a personalised, holistic experience…”
Experience The Home of Gaggenau
The following section – The Home of Gaggenau – assumes a softer aesthetic with oak floorboards, walnut cabinetry and expansive stone benchtops. This space is also where Gaggenau’s 400 series of products are displayed in a fully functional chef’s kitchen.
Observe The Difference
The linkage between these two prominent spaces is The Difference, a chamber focused on showcasing physical artefacts such as iron ore, cobalt and silicon, which reflect the brand’s history. Concealed behind a spy mirror, a 90-second video provides additional insight into Gaggenau’s history and design philosophy.
Gaggenau
gaggenau.com
We think you might be interested to read about the winners of Gaggenau Kitchen of the Year 2023.
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.
The Sub-Zero Wolf showrooms in Sydney and Melbourne provide a creative experience unlike any other. Now showcasing all-new product ranges, the showrooms present a unique perspective on the future of kitchens, homes and lifestyles.
AIM Architecture has conceived a new flagship store for Lululemon and with 2024 INDE.Awards juror Wendy Saunders as joint design principal on the project, the result is, of course, outstanding.
British architecture practice, AHMM, now has a home in Sydney. We caught up with Paul Monaghan ahead of his Australian Architecture Conference keynote speech.
The internet never sleeps! Here's the stuff you might have missed
A hospitality venue in the heart of Osaka comprising four dining options – a place where nostalgic pastimes meet high-end dining.
Building on a recent research paper, Helen Bell and Dr Brett Pollard discuss how social value is defined, its potential pitfalls, and why it matters.