Showroom Design

Ideas
More than a showroom crawl: what Saturday Indesign means to the industry
As Saturday Indesign prepares to return to Sydney this September, architects, designers and exhibitors reflect on what has kept the event relevant for more than two decades.

Events
Four things we learned as Saturday Indesign evolves
Our recent exhibitor session showed a renewed SID moving towards hospitality, process and more meaningful showroom experiences.

Project
La Marzocco finds its Sydney rhythm
Inside La Marzocco Sydney, Open Creative Studio has turned a Botany warehouse into a flexible showroom, training space and events venue — one that understands coffee culture as both technical craft and social ritual.

Articles
Seamlessly setting the scene for Australian art and design
A vital element in creating an exceptional showroom is setting the scene for customers to imagine themselves in completed spaces.

Project
Steelcase opens hybrid showroom and workplace in Hangzhou
Steelcase has unveiled one of its largest Asia Pacific showrooms in Hangzhou, merging workplace, brand experience and client engagement in a single flexible environment designed by M Moser.

News
Stylecraft opens new Collins Street showroom in Melbourne
Stylecraft opens its new Collins Street showroom, unveiling curated design spaces and Ross Gardam’s Dwell collection.

Workplace
“We wanted the building to spark interest and character on the street”
Kiri Morgan, Director at Nightworks Studio, talks to us about the New Zealand practice’s very own new production space at Lawson St.

Workplace
Two brands, one workplace: Studio 103 and McCormack in Melbourne’s CBD
The shared Melbourne office brings together Studio 103 and McCormack in a dual headquarter that doubles as a showcase of materials and craft.

Project
The Byron Bay Jardan showroom is an expression of the brand’s alignment with the relaxed Australian lifestyle
Though a retail space, Jardan Byron Bay feels like home, with thoughtfully layered spaces that intimately reflect the local context.

Project
Schiavello returns to Surry Hills fully renovated
Australian workplace specialist Schiavello unveils a new-look Sydney showroom inspired by the bustling ambiance of Surry Hills cafes, restaurants and boutiques. We step you through the space.

Project
Gaggenau Sydney crafts a culinary paradise in the heart of Surry Hills
Gaggenau takes its Sydney customers on an epic retail journey in its new Surry Hills flagship. Blending historic legacy with cutting-edge design elements, prepare to discover ‘The Social Hub’ and feel ‘The Difference’.

Project
This BMW showroom experience invites you to sink into a sci-fi wonderland
This BMW showroom, called the Sustainable Intelligence Exhibition Hall, blends a virtual reality-inspired shopping adventure with a revelatory ‘in real life’ experience.

Events
Plus teams up with AXOR to take home People’s Choice at Saturday Indesign
With its inspiring in-showroom installations, The Project is one of Saturday Indesign’s major highlights. The 2023 People’s Choice winner is ‘f l u i d’ by Plus Architecture with AXOR.

Project
Armadillo makes #2 on AFR BOSS Best Places To Work List
Armadillo has just placed second in AFR BOSS Best Places to Work List 2023. We take a peak at the global company’s newly opened Melbourne showroom.

Project
Inside Woods Bagot’s award winning Sculptform showroom
A statement showroom in the middle of Melbourne’s CBD gave Sculptform the opportunity to truly showcase its handcrafted philosophy and design credibility.

Project
Gallery, warehouse and office combine in the new EDL Gallery in Malaysia
The new EDL Gallery in Malaysia, is an immersive material library with comfortable lounging spaces – designed for homeowners and designers to ponder upon their dream creations.

Articles
Unforgettable: V-ZUG’s new Paris and London HQs
With its new “studios” in Paris and London, V-ZUG crafts an unforgettable ‘at home’ experience. With all the comforts of home, the only difference is, you can’t sleep there!

Project
Steelcase WorkLife showroom puts hybrid working into motion
Steelcase’s new Melbourne WorkLife showroom is a workspace that puts product into action, exploring the possibilities of hybrid working.

Project
The serenity of The Future Ark Sales Centre
White, light and elegant, DFE Design’s Jia Hone – The Future Ark Sales Centre has redefined the concept of sales spaces.

Project
YSG delivers a dreamy European atmosphere for Cultiver
Bringing together its signature warmth and sharply developed textural interplay, YSG Studio has delivered a reinvigorated warehouse showroom space for Australian linen brand, Cultiver.

Project
Woods Bagot sculpts an experiential showroom using timber
A statement showroom in the middle of Melbourne’s CBD gave Sculptform the opportunity to truly showcase its handcrafted philosophy and design credibility.

Articles
New space, new identity for Stylecraft Singapore
Stylecraft and HASSELL’s collaborative legacy of awe-inspiring showroom interiors has breached new frontiers with the new Stylecraft Singapore showroom.