Developed in collaboration with Earp Bros, OMNI is an entirely new design direction for designer Tom Fereday. We get the insights about the winner of The Object category from the 2019 INDE.Awards.
October 4th, 2019
Part object, part building block – coming together with immense versatility, OMNI is much more than furniture. We put some questions to designer Tom Fereday about the winner of The Object at the 2019 INDE.Awards, presented in partnership with Haworth.
Tom Fereday: OMNI reinvents the traditional breezeblock to offer an entirely new approach to building and interior design. By transforming the breezeblock form to provide a faceted modular block, OMNI allows for a multitude of new and innovative applications to be built and designed.
Offering both straight and 45-degree angles to be achieved simply by flipping the brick, OMNI was designed and proportioned to allow for an array of angular forms to be created – including but not limited to L shaped walls, undulating surfaces, columns and even coffee, dining and bar tables.
We had previously collaborated two years earlier. Earp Bros hosted our solo exhibition ‘PROCESS’ held within its new Sydney showroom. From this show, the suggestion to develop a new piece for the brand was raised and we began discussions around what this piece could be. Eventually, our studio was briefed to design a new breezeblock for Earp Bros to be available worldwide.
We had many challenges in producing the unique shape of the OMNI breezeblock. Even though simple in geometry, its non-linear form meant that we had to create and develop an entirely new tooling process for the piece.
OMNI is initially offered in dry pressed cement in off white, grey and black. We’ve continued to develop the piece and are launching a terracotta version this month at Earp Bros’ Brisbane showroom, alongside an installation of the breezeblocks.
My approach to design is simply stated as ‘Honest design’, conveying a design process that celebrates the materials and processes behind furniture. I strive to create innovative new designs while retaining an authenticity through the use of natural materials and tactile finishes, the desired result being to create objects that have a genuine connection with people.
OMNI represents our first endeavour into designing products for the built environment and it has been fascinating to learn about this unique area of design. It is a space that holds a lot of potential for design and an area we’re interested to continue working in.
– INDE.Awards 2019 Jury
Keep up to date with the latest and greatest from our industry BFF's!
According to Le Corbusier, the struggle for it underpins the history of architecture. Frank Lloyd Wright described it as a “beautifier of buildings”. And Motoko Ishii famously equated it to life itself. Indispensable, life-affirming and metamorphic, light underpins all architectural and design efforts.
Living Edge definitely has the edge when it comes to supplying furniture for the education sector. With a plethora of brands and collections at their fingertips, Living Edge provides the perfect solution for any learning environment.
Durable and adaptable seating creates dynamic teaching and learning environments at the new Centre for Creative Industries at St Andrew’s Lutheran College.
Whether it’s enhancing the sculptural volumes of the Cass Bay House, or creating a Piet Mondrian-like geometrical feature across the Pegasus Bay’s Esplanade Home, Neolith helps Massimiliano Capocaccia Architecture Studio augment the imaginative language of these coastal dwellings.
Silver sheen and punchy orange – we can’t get enough of Alexander Lotersztain’s new retail fit-out P.S. He calls it ‘futuresque’, but it will patina over time.
Thomas Bentzen presents a friendly and warm character, thoughtful in his responses, intuitive and just a little nostalgic in his approach to furniture solutions for modern working modes. Alice Blackwood meets Thomas at the Muuto stand, at Orgatec.
Extremis founder Dirk Wynants creates smart furniture pieces that speak to our very human needs, while also delivering solutions for the evolving workplace. Alice Blackwood speaks with him at Orgatec.
The internet never sleeps! Here's the stuff you might have missed
In Vancouver, Canada, Alera Skin Care’s new headquarters brings together office, event space, showroom and warehouse. This is a workplace that cuts across the usual typological boundaries.
Sydney based studio, loopcreative, prefers to fly just under the radar, but its hospitality destinations are decidedly extroverted. We give you the crash course on loopcreative’s epic portfolio of restaurants and bars.
Join us behind the scenes with V-ZUG’s in-house design team, and discover how this Swiss boutique kitchen manufacturer balances art, science and history to create its pioneering Excellence line.
“Design and architecture have that ability to change human behaviour, but it is coming from Country and guiding us, not being guided by the human-centric design,” says Bernadette Hardy. Read more from this exclusive interview, first published in Forbes Australia.