The founder and managing director of iconic Australian furniture brand Cult joins us on the podcast to discuss his journey through the world of commercial design.
July 1st, 2025
Learn more about Stories Indesign here, and keep an eye out for new episodes – remember to subscribe and review!
Richard Munao has just returned from the Osaka Design Expo, and joined me at The Commons in Surry Hills, Sydney. During the interview, we discussed Munao’s experience in the furniture design world, from his interest in craft to integration of Australian design into the global market. For the past 25 years, Cult has brought designer furniture of exceptional quality to customers, representing masterful craftsmanship from Denmark to Italy. Their own design brand, nau, sources from closer to home, supporting and advocating for Australian designers locally and abroad.
“I think that’s one of the things that’s helped us with our credibility – we’re invested,” says Munao in this episode. “We’re not just trying to take take from the industry. We’re also we understand that, if we plant seeds, it will grow for everyone. And what I mean by grow, I don’t mean that in just financial terms; I mean, if you think about the Danish, they’re 5-6 million people… I mean, look at the design brands that come out of that. And I’m not just talking furniture brands, I’m talking about Bang & Olufsen and some other things like that. And I think to myself, we’ve got 28 million! Why do we keep talking about distance being the problem?
“And I think, from a product design point of view, why can’t we do what the architects and interior designers are doing – to look at Australian product and say, that can sell anywhere. I think we’re there, you know, you see what’s going on now; there’s a whole movement of Australian product designers. I think what we do is a little bit different – not product-wise, but the way we do it. We commission Australian designers.
INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
How can design empower the individual in a workplace transforming from a place to an activity? Here, Design Director Joel Sampson reveals how prioritising human needs – including agency, privacy, pause and connection – and leveraging responsive spatial solutions like the Herman Miller Bay Work Pod is key to crafting engaging and radically inclusive hybrid environments.
The new range features slabs with warm, earthy palettes that lend a sense of organic luxury to every space.
The latest print magazine is about to arrive! With Guest Editor Colin Seah of Ministry of Design (MOD), Singapore flooding our world with love, we are ready to party in style!
Reuse, resourcefulness and material transformations bring unexpected stories to Arup’s new Brisbane office, designed by Hassell.
The internet never sleeps! Here's the stuff you might have missed
A new STEAM project by Life Architecture and Urban Design for St Columba’s College, in Essendon, Victoria is education design at its best.
Working far from home, Paul von Chrismar from Büro Architects has been integral in the creation of a grand Buddha in Bhutan that makes an enduring impact on that country and the world.
In commercial interiors, flooring needs to do more than ground a space, it should tell a story. Through collaboration with the industry’s leading lights, Designer Rugs creates custom rugs & bespoke carpet solutions, finding ways to elevate commercial environments with material nuance and design integrity.