Has storytelling in hospitality environments ever been more potent? HASSELL’s skill at narrating and crafting engaging hospitality experiences is impeccably demonstrated in their latest bar project, Idlewild.
June 7th, 2019
Idlewild Bar brings a refreshingly transformational spirit to a small corner of the InterContinental Singapore. There, narrative and its bedfellows emotional engagement and immersion are critical components of a rich and romantic space that lures guests into a captivating story.

“Welcome gentlemen, I’m Albert, what will you have?”
“Hey I’m Ben, this is Peter. Is this place yours?”
“No the proprietor is definitely my wife,” he says proudly.
A sultry voice chimes in from behind, as an elegant woman in a cheongsam extends her hand.
“Welcome gentlemen, call me May.”

As the story goes, Albert moved from the US to Hong Kong in 1925 in search of adventure. An engineer by training, he found himself working as a producer in the film industry with Run Run Shaw and later Cathay in Singapore. May, a Cantonese beauty and actor, met Albert in 1930, moving to Singapore in 1935. Idlewild was a gift from him to her.

The bar was designed as a rich, immersive expression of their personalities and a timeless space that captures the energy and aspiration of the golden age of air travel. Idlewild was the original name of New York’s John F. Kennedy International Airport (renamed in 1963). The enticing lure of air travel in the era of the world’s first trans-Atlantic flight (the 1940s) became the frame through which the narrative of May and Albert plays out at Idlewild.

The entrance is a portal dressed in dusty pink velvet that curves back on itself to take guests on a journey from the hotel to the intimate parlour of May and Albert. Photographs of the fictional couple and travel memorabilia adorn rich blue walls, and an exotic selection of liquors and spirits from around the world in the cabinet of curiosities (which guests can try) sets the scene for an evening’s escape.

The split-level bar curves through the space and guides guests to the main salon, where elements such as smoky mirrors, hand-glazed tiles, booth seating in embossed velvet, and mother-of-pearl tabletop inlays create a rich and distinctively vintage character.

Key to the guest’s enjoyment of the narrative is the feeling of being removed from the reality outside. HASSELL smartly crafted bay windows with banquettes at the perimeter to deepen the sense of escape, with plantation louvres installed externally to the hotel lobby to create a dappled light effect.

INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
For a closer look behind the creative process, watch this video interview with Sebastian Nash, where he explores the making of King Living’s textile range – from fibre choices to design intent.
Now cooking and entertaining from his minimalist home kitchen designed around Gaggenau’s refined performance, Chef Wu brings professional craft into a calm and well-composed setting.
Merging two hotel identities in one landmark development, Hotel Indigo and Holiday Inn Little Collins capture the spirit of Melbourne through Buchan’s narrative-driven design – elevated by GROHE’s signature craftsmanship.
At the Munarra Centre for Regional Excellence on Yorta Yorta Country in Victoria, ARM Architecture and Milliken use PrintWorks™ technology to translate First Nations narratives into a layered, community-led floorscape.
The master plan and reference design for Bradfield City’s First Land Release has been unveiled, positioning the precinct as a sustainable, mixed-use gateway shaped by Country, community and long-term urban ambition.
Designed by Plus Studio for Hengyi, Pacifica reveals how climate-aware design, shared amenity and ground-plane thinking can reshape vertical living in Auckland.
The internet never sleeps! Here's the stuff you might have missed
Finding inspiration from the textures, geometries and mineral hues of landscape formations, Godfrey Hirst has released a new carpet tile collection that offers earthly treasures to enhance commercial office and hospitality spaces.
In a tightly held heritage pocket of Woollahra, a reworked Neo-Georgian house reveals the power of restraint. Designed by Tobias Partners, this compact home demonstrates how a reduced material palette, thoughtful appliance selection and enduring craftsmanship can create a space designed for generations to come.