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Gordon Eckel, marketing director at Sydney-based creative agency THERE, talks to Elana Castle about the firm’s expansion into Southeast Asia.
February 15th, 2013
The award-winning branding and communications studio co-founded by Simon Hancock and Paul Taboure have had a busy few months, securing eight prestigious AGDA awards and brand expansion into Asia.
3M, Sydney
The awards included recognition for signage and way-finding strategies, amongst other projects, for 3M’s new headquarters as well as a “history wall” for the Australian Securities Exchange (ASX).
ASX, Sydney
“The move to set up in Asia is buoyed by our recent haul of AGDA awards together with our strong, existing working relationships with many leading architects and interior designers operating in the area,” explains Hancock.
ASX, Sydney
“After successfully completing a number of projects for established international organisations operating in the region, such as Macquarie Group, ANZ and Boston Consulting Group, more and more opportunities are now starting to present themselves in emerging markets and with emerging market brands.”
Boston Consulting Group, India
“Singapore was selected as an ideal studio location, given its proximity to so many active Asian hubs,” adds Eckel. “In addition Singapore is also a relatively ’easy’ working environment and also ideally situated in relation to not only China, Hong Kong and India but also Indonesia, which has the potential to grow exponentially in the next 2-5 years.”
Boston Consulting Group, India
The studio are also excited about the potential to push the boundaries of three-dimensional and digital design in a region increasingly open to non-conventional and emerging technologies, including virtual and augmented technology.
“We feel that Asia is prepared for these advancements,” says Eckel, “which makes working in the region a very exciting prospect.”
THERE
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The Australian Institute of Architects (AIA) has announced its inaugural architecture in residence program, known as the Australian Institute of Architects Droga Architect in Residence.
Calling budding creatives of all ages, in Sydney and beyond. The International School of Colour & Design’s acclaimed courses are now offered both on-campus in North Sydney and via correspondence.
24 April International School of Colour & Design Information Session 10:00am
Held on Campus – Level 5, 99 Mount Street North Sydney
6 May ‘’Art on The Floor’’ Judging and showing of finalists from Designer Rugs/International School of Colour & Design competition, 6:30pm
Held on Campus – Level 5, 99 Mount Street North Sydney
The exhibition will be open Monday to Friday 10:00am to 6:00pm and Saturday 10:00am to 4:00pm from 28 April until 30 May.
To book for the above free events email creativity@iscd.edu.au or phone 02 9114 5988. And start your creative journey now!
ISCD Facts:
– Delivering creative education for over twenty five years.
– The Foundation Course, Dimploma in Interior Styling and Diploma in Colour Design are available through correspondence.
– Nurturing and supportive study environment.
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