CUN Design redefines the retail experience with a dramatic industrial design for Qpokee, geared towards China’s Gen Z shoppers.
December 23rd, 2021
Re-defining the retail experience, CUN Design has completed a transformative design for the Qpokee Flagship Store in Sanlitun, in the Chaoyang District of Beijing, China.
The stunning interior of the store has been conceived to display the multitude of products on offer from Qpokee but also to reflect its client base of primarily GEN Z shoppers. With a new floorplan and dramatic colour palette the Flagship store is making waves in the capital and has gone viral on social media.
To begin, CUN Design and chief designer, Cui Shu, spent time devising the new concept for the 500 square metre space choosing an ‘industrial style’ that would complement the building and allow a more, free-flowing approach to the interior.
Through customer research, the design included space modules composed of composite factors from all aspects to present a more diverse and interesting concept.
Correct product display was essential to a successful end result and so the designers spent time with the Qpokee team to discuss and assess the layout. The result was a three-dimensional design achieved through product partitioning, vertical displays and colour display. CUN Design also reviewed client online feedback of existing stores and spent time observing store operations in order to enhance and adjust product visualisation.
“We have always believed in the saying, ‘You can only know the direction of waves by standing in the water’. We turned the problems on site into design goals to solve them!” says CUN Design.
The space comprises ground and two floors that are linked by a structural staircase. The stair was not only a necessity for flow traffic, solved the challenge of overlapping displays but is also used to display product. The products are arranged logically and scientifically according to the sales movement lines, their proportions and selling prices.
The colour palette is primarily a rich warm tomato red that not only makes the interior a stand out but appeals to the store’s demographic. One of the features of the project is the large display window that allows those outside to see in and through expert lighting the interior is both exciting and inviting.
“We used the style of the entire space to form vision, the structures to assist products, props to complete functions, and lights to light up the levels,” says the design studio.
The Qpokee Flagship Store in Sanlitun is a riot of colour and sets the tone for the array of clothing, beauty products, home appliances, stationery, plants and food on offer to its discerning clientele. It’s a fabulous design statement that is fresh and inventive and CUN Design has exceeded the client’s expectations of the brief to perfection.
CUN Design
cunChina.cn
We think you might like this story on YSG Studio’s dreamy design for Cultiver, in Sydney.
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Channelling the enchanting ambience of the Caffè Greco in Rome, Budapest’s historic Gerbeaud, and Grossi Florentino in Melbourne, Ross Didier’s new collection evokes the designer’s affinity for café experience, while delivering refined seating for contemporary hospitality interiors.
Suitable for applications ranging from schools and retail outlets to computer rooms and X-ray suites, Palettone comes in two varieties and a choice of more than fifty colours.
Savage Design’s approach to understanding the relationship between design concepts and user experience, particularly with metalwork, transcends traditional boundaries, blending timeless craftsmanship with digital innovation to create enduring elegance in objects, furnishings, and door furniture.
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.
An entry by MuseLAB, in The Retail Space in the 2024 INDE.Awards, takes shoppers to another planet where diamonds and great interior design make a lasting impression.
Leading the charge for sustainable design, X+O and Nudie Jeans are both making a statement in Brisbane and doing it with creativity and innovation.
The internet never sleeps! Here's the stuff you might have missed
We spoke with Jeffrey Wilkes of WILKESDESIGN about the John Portman-designed building, which has been infused with touches of local culture and colour.
London-based Carmody Groarke and Paris-based TVK have been announced as winners of a milestone competition for the new Bibliothèque nationale de France conservation centre.