Now in the final days of the NESCAFÉ Azera Project, Sophia Watson goes behind the scenes with designer Jacob Pemble.
April 15th, 2014
As a furniture designer and maker, Pemble is interested in sustainability and recycling – ideas that are inherently based on ‘evolution’. Here, Pemble has addressed the brief with a singular product aimed at “bringing people together with sustainable design.”
Coffee is a connecting force that often signifies social engagement over the shared experience of drinking coffee. Coffee then, is considered a catalyst for social interaction. Specifics not withstanding, Pemble has taken this basic principle and fused it with the idea of recycling so to capture the brief of ‘evolution’ with sociability.
Timber furniture is Pemble’s bread and butter, so the task of manipulating glass and metal presented him with an interesting challenge. “The two week lead time meant that I didn’t have time to contract a metal or glass worker, so I asked a few colleagues who are familiar with metal and glass to give me some advice on how to work with the materials. It was really great to have the chance to experiment with something different and outside my discipline.”
Without spoiling the unveiling, Pemble’s reaction to the evolution theme is a fascinating intersection between ‘sustainability’ and ‘culture’. Here, the product’s function is indicative of interactivity and people coming together, and the materials used represent recycling and reuse – the evolutionary aspect of the project.
He explains: “I wanted to create something that people could potentially emulate; inspiring users to engage with upcycling or recycling old products and artifacts.”
Tune in for the live unveiling Tuesday 15th April, and vote for the ‘People’s Choice Award’ here: facebook.com/nescafeanz
THE AZERA PROJECT
nescafe.com.au/azera-project
INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
The Geelong College’s Sport and Wellbeing Centre ‘Belerren’ designed by Wardle is designed around bringing in natural light. But Shade Factor’s job was to help modulate and precisely control it for the most important competitive moments.
Blending versatile cooking with smart performance, Bosch AccentLine appliances bring a quieter sense of order and simplicity to the modern kitchen.
The newest brand to emerge from Cosentino’s creative crucible is Ēclos, a next-generation mineral surface that embodies the organic beauty and tactility of marble in a precision-mineral surface or material.
Stepping into Intuit’s Sydney workplace certainly doesn’t feel like walking into an office. Why? In this film, we discover that, when joy takes precedence as a design driver, even a high-performing commercial CBD headquarters can feel like an intuitive wonderland that invites employees to choose their own adventure.
This year marks the 22nd Biennale of Sydney. Titled, ‘NIRIN,’ the inaugural event transforms the most iconic venues across the city into a destination of art, culture and conversation.
Tapping into the IKEA hacking culture, Tom Dixon has designed the DELAKTIG bed/sofa, which encourages the involvement of users in creating their own furniture.
The internet never sleeps! Here's the stuff you might have missed
Joanne Odisho has been named the 2026 Australian Furniture Design Award winner for Mod-u, a modular lighting system made from eggshell composites and bio-filament.
Inside La Marzocco Sydney, Open Creative Studio has turned a Botany warehouse into a flexible showroom, training space and events venue — one that understands coffee culture as both technical craft and social ritual.
In this interview, Michael Leeton reflects on his philosophy of placemaking, connection to landscape and the importance of designing homes that balance intimacy with scale, using his award-winning project House on a Hill as a central reference point.