Operators were so excited with Snap’s new identity that they selected Amber Road’s design as an upgrade option for all refits across Australia and the United States. Leanne Amodeo reports
April 3rd, 2013
It’s still early days for the newly formed Amber Road but the Sydney-based design studio is already generating interest. And its recent Snap Fitness fitout in Sydney’s George Street is an early indication that sisters Katy Svalbe and Yasmine Ghoniem are interested in delivering projects that are both intelligent and playful.
Interior designer Ghoniem’s brief was to revamp the American gym franchise to appeal to a Sydney clientele. “We had to transform the brand without losing its original identity,” she explains. “And without changing it too much.” With a client that was supportive and open to new ideas, Ghoniem’s eventual design proposition provided a simple yet effective solution.
She has used three design elements to break up the 445sqm space and denote different functions. Fencing, inserted to separate the work-out area, is immediately suggestive of a cool urban environment. While the birch reception and group of three plaster cast gym items displayed on a wall add an element of the handmade to an otherwise industrial, hard-edged space.
Ghoniem acknowledges that designing a gym is difficult because of the need to accommodate the gym’s equipment, which is more often than not large and bulky. “What we tried to do is not hide the equipment,” she explains. “But rather make it very evident that there are places within the space where you work-out and places where you can sit down and chat to a friend.”
The result is a design first and foremost concerned with the comfort of the end-user. Custom-made birch boxes, which can be interconnected to form benches, also act as moveable seating for staff and clients. “We wanted to make going to the gym an exciting and social experience,” says Ghoniem. And judging by initial feedback they have managed to do just that.
Amber Road Design
INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Schneider Electric’s new range are making bulky outlets a thing of the past with the new UNICA X collection.
The Sub-Zero and Wolf Kitchen Design Contest is officially open. And the long-running competition offers Australian architects, designers and builders the chance to gain global recognition for the most technically resolved, performance-led kitchen projects.
The new range features slabs with warm, earthy palettes that lend a sense of organic luxury to every space.
It’s widely accepted that nature – the original, most accomplished design blueprint – cannot be improved upon. But the exclusive Crypton Leather range proves that it can undoubtedly be enhanced, augmented and extended, signalling a new era of limitless organic materiality.
The NGV Architecture Commission Design Competition is calling for entries for its fourth iteration, presenting the opportunity for an architect to propose a temporary pavilion that bridges design and art.
The internet never sleeps! Here's the stuff you might have missed
The 2025 Sustainability Awards extends its entry period until midnight on 9 July 2025.
In this episode of SpeakingOut!, Jan Henderson sits down with Ben Lornie of PTID to dive into the immersive world of retail design.