Finland’s much loved design house Muuto, has established their first store-within-a-store concept at Great Dane, the first in Australia.

Great Dane Director Anton Assaad with Joel Schuberg of Australian distributor Forest For The Trees, approached Muuto, engrossed by the company’s fresh perspective and dynamic branding, wanting to bring the concept stores to life for the local market.

Dividing the space into three sections spanning lighting, furniture and accessories, the store-within-store affords the first fully branded presentation of Muuto’s offerings in one place, serving both the retail and specifier markets.

“A lot of our other products have a real retail focus” says Schuberg,  “…the benefit with Muuto is – in most countries they have a contract and retail sales distributor – here we do both, so we’re getting a double benefit.”

The Great Dane showroom in Sydney, Australia, launched the first Muuto concession in July 2012, which will be followed up by Great Dane in Fitzroy, Melbourne, in August 2012 – just in time for Saturday InDesign, with the year of ’new perspectives’ for Great Dane concluding with the third store-in-store opening at the Prahran, Melbourne, showroom by November 2012.

Great Dane

greatdanefurniture.com

Forest For The Trees

forestftt.com.au