Proper home design should make us smile when we walk through the door – that welcoming feeling of soft, inviting textures and touchable materials under feet and beneath hands. Danish design is world renowned for this the world over – inspiring homes that charm with sophisticated urban design deeply rooted in the country’s DNA. BoConcept believes we can all achieve this style and design aspirations we dream of, imagining a world where “Scandinavian design is right there within our reach”.

BoConcept is a Danish international retail concept that has been working with design and home furnishings for over 60 years. The foundation back in 1952 was good craftsmanship, quality and value for money. It Is still the same today, after several decades and major industrial and global development.

The BoConcept collections are part of the Danish design heritage, never compromising on functionality, quality and comfort. It is sad when you feel uncomfortable in a beautiful chair, or if a good-looking sofa kills your back. BoConcept designs are not made to only look great but also work in everyday life. BoConcept’s Scandinavian furniture range can be customised to match existing styles or aesthetic visions for the contemporary home. From different shades of clothes and fabrics to different woods and colours, you can mix and match until you find the perfect expression of your personality, at affordable prices.

BoConcept has over 300 stores in 60 different countries worldwide, including two breathtaking furniture stores in Sydney – well worth visiting for any furniture planning designer, or design lover looking for a flourish of Scandinavian charm. Get their catalogue here.