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How is Social Media Un-Earthing our Most Remote Creatives?

When graphic designer and architect, Kelwin Wong, decided to create a unique illustration each day to post to Instagram, it wasn’t just about having a bit of fun, he wanted to draw focus to his city and his profession.

Perth creatives often feel underappreciated by the Eastern states. But it is a city of great social, cultural and built heritage, with a thriving creative community. In an attempt to highlight creativity in the West, designer and architect Kelwin Wong set out to make a unique ‘poster’ on Instagram each day, bringing focus to life in Australia’s most remote city. “I tried to make the challenge as sustainable as possible. When I originally sat down I said to myself, it has to be done within half an hour. I would have to put something up every day. That was the brief.”

Wong has featured everything from the iconic Bell Tower on the swan, to old theatres, private houses and even a set of three ‘pop-art’ outhouses. “It’s been surprising to me as to what resonates with people the most. I actually physically go to site and visit these buildings. When I try to look up online to get some information, there might be a scant little thumbnail image, black and white, 200 pixels wide. Because that’s all we’ve had. Being able to go on site has been really great; to actually see the buildings in context, but also to explore the place I live in.”

Want more? Read the full story in Indesign #68, on sale Feb 9!


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