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TCW Unveils New Digs at SID!

TCW reopened its doors for the first time since the completion of its newly expanded Sydney showroom and welcomed more than 800 visitors from Australia’s architect and design community for three days of new products, events, and art installations.



BY

August 26th, 2015


It’s been an industrious few months for TCW and it certainly showed during Sydney Indesign 2015 – the renowned interior design event that took place August 13 to 15th across Sydney. A new showroom, exclusive new product lines, an eye-catching rebrand, and The Project art installation were all revealed during three days of educational events, showroom tours and networking. Following a successful Melbourne launch earlier in the year, TCW has continued with a major expansion and renovation to its Sydney headquarters.

The showroom is situated at the same great location (within Alexandria’s design precinct), but TCW has knocked down the neighbouring walls and nearly doubled in size. Under the guidance of local design firm PTID, new finishes such as polished concrete floors, plywood feature walls and LED suspended lights are found throughout.

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To top it off, an exploded version of Le Corbusier’s “Cortège, Portfolio-1939, Fall of Barcelona” shrouds an entire wall soaring up to five and a half meters in height. The print is a spectacle to be seen and made for an unparalleled photo backdrop during the event.

TCW was set to showcase three new manufacturers during Friday and Saturday’s Sydney Indesign showroom tours. Loose furnishings by UK’s naughtone and Finland’s LoOok Industries added a colourful splash of breakout furniture throughout the space, while Teknion featured its collaborative bench system, Interpret, and innovative presentation technology, CLUBtalk.

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Teknion is the latest addition to TCW’s list of exclusive brands. It is a Canadianheadquartered, global leader in commercial furniture and, along with TCW, is well equipped to serve multi-national and regional companies alike.

Other established brands on display included: Actiu, Dauphin, Markant, Anon&Co, and Colebrook Bosson Saunders, among several others.

Once the dust was cleared and upgraded corporate branding in place, TCW inaugurated it’s new space with a Friday evening WorkLife Seminar titled “Big Data & Smart Buildings.” The evening’s panel featured some of TCWs most prolific speakers to date – Jeremy Pollack (POMT), Kellie Payne (Bates Smart), Peter McCamley (Incorp Property Solutions Group) and Brent Harman (Atlassian).

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With moderation by the eloquent Max Thomson (Spitfire Control), the panelists addressed the integration of technology intoTCW structures, answering the question, “How can smart technology and big data be intelligently and sensitively deployed to improve workplaces while being sensitive to concerns around privacy and personal control.”

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Is ‘Earl’, the UPS driver who’s paid extra to generate data via tracking his every movement, the way of the future? Or is the white-collar workspace already generating this data through our innate dependency on technology?

If a new space and new products weren’t enough, TCW once again participated in the The Project – InDesign’s art installation competition. This year’s chosen theme was Ritual and, in line with the current trend toward activity-based workplaces, TCW interpreted the theme by transforming its showroom into a journey through modern daily rituals.

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The Project started with everybody’s favourite morning ritual (coffee, of course!) and led attendees through physical movement (an acrobatic yoga workshop), collaboration (team building exercises), play (who doesn’t like a photo booth?) and concluded at an offering station. Here guests were encouraged to set a ritual they wished to incorporate into their own daily lives, scroll it onto a ribbon and tied it off to a colourful sacred archway.

“It’s what we wish for our clients,” Director Kasim Ali-Khan said, “The opportunity to create workspaces that accommodate everyone’s unique habits, work styles, rituals.

Now, how the baker managed to match our new logo colour so closely, that I won’t understand,” continued Kasim with a chuckle before biting into one of the best Pantone 7409 donuts we’ve tasted.

TCW
t-c-w.com.au


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