Flos presented The Flos Gallery, a poetic exhibition conceived by designer and artist Ron Gilad, at Euroluce – Salone del Mobile this April 2015.
June 11th, 2015
Photos: Santi Caleca
Not often does one walk into a gallery, where lighting is art, instead of a functional medium that serves to illuminate. However, that is the case for The Flos Gallery, presented at this year’s Euroluce – Salone del Mobile.
The new lighting created by design veterans: Michael Anastassiades, Ronan & Erwan Bouroullec, Antonio Citterio, Piero Lissoni, Jasper Morrison, Philippe Starck and Patricia Urquiola for Flos were presented in the format of a mega gallery conceptualised by designer and artist Ron Gilad.
Pushing the common perimeters of product presentation to the effect of an exhibition, each lighting was looked upon as an art piece, thoughtfully treated in placement, orientation and flow. Walking through the Gallery, a poetic vision unfolds in layers, as new pieces are revealed.
A designer himself, Gilad is known for his conceptual approach that borders the realms of art and design. Besides designing for Molteni&C, Moooi and Flos itself, Gilad’s past solo exhibitions demonstrate his curatorial strengths, as well as his ability to look beyond a product, but how the story behind the product is being told.
Spanning over 1,000 square metres, The Flos Gallery is, in fact, a three dimensional expression of Flos’s artistic vision. Each design ‘sculpture’ bridge commercial and artistic worlds with the ability to function, illuminate and entice.
The exhibition flow arrives at its peak as the main Gallery leads to the Sculpture Garden – a theatrical installation of artificial magic trees, each specifically designed and produced by Gilad for the transient Gallery. The Garden celebrates the entry of leading Italian architectural outdoor lighting manufacturer, Ares, into the Flos Group.
“…It is a rare thing for me to not present a piece of my own but rather to cater the needs of other designers, to be in a place where I put my ego aside and do the utmost to respect my colleagues and put them ‘on a pedestal’. Clearly it is not an easy job, but my personal obsession with symmetry and irony can be seen in the installation, which means that in an unorthodox way I have allowed my spirit to be present in this space as well,” says Gilad in his artist statement.
Flos is carried in Singapore by Space Furniture.
Ron Gilad
rongilad.com
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Marylou Cafaro’s first trendjournal sparked a powerful, decades-long movement in joinery designs and finishes which eventually saw Australian design develop its independence and characteristic style. Now, polytec offers all-new insights into the future of Australian design.
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.
With Milan 2024 only a few weeks away, we sneak a view of some of the most exciting pieces set to go on show – from lighting design to furniture, here are nine preview products.
Salone del Mobile 2024 is only a few weeks away, so we’re highlighting here seven special events, spaces and installations that we’re certainly planning to check out.
The internet never sleeps! Here's the stuff you might have missed
Dallas Rogers, Head of Urban Discipline at the School of Architecture, Design and Planning, University of Sydney, comments on the history of map-making in our cities.
Gray Puksand’s construction-focused facility at TAFE NSW responds to the critical need for a resilient Australian construction industry.