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Singapore Indesign Intimate 2015 Review: Up-Close And Personal With Design

A roundup of Singapore Indesign Intimate 2015, where key industry players, designers and suppliers gathered and networked over creative content within a two-day event.

Singapore Indesign Intimate 2015 Review: Up-Close And Personal With Design

Top image: Singapore Indesign Intimate at Red Dot Design Museum

Made possible thanks to a total of 16 exhibitors and 23 partners, supporters and sponsors, this year’s Singapore Indesign Intimate presented a new format of our annual Indesign landmark event. The boutique design event took place over two weekdays instead of a Saturday, and was consolidated with two locations: Red Dot Design Museum and National Design Centre (NDC) instead of multiple spots. It strengthened close relationships and ties with and within the local design community through thought provoking and creative content.


At the NDC auditorium, we held our first Design Conversation series through a panel discussion format across four sessions, each defined by an engaging topic. Selected industry experts across relevant fields formed the panellists, who generously divulged insightful thoughts and experiences of their practice – some of the full house sessions resulted in animated exchange between audience and panellists.

singapore indesign
Design Conversations at NDC

In case you missed any of the creative content, here are the highlights:

Red Dot Design Museum

Greenlam x WOW Architects for The Project

At the iconic 1928 red building, visitors were greeted at the front arena with ‘Balancing Birds’ – an installation put together by exhibitor Greenlam Laminates, in collaboration with WOW Architects for The Project. Flat models of birds were assembled in various sizes using laminates. A forest theme highlighted both partners’ shared ethos of ecological living and building. Visitors were encouraged to touch and feel the tactile quality of the antibacterial material by relocating the perched ‘birds’.  

Waldmann Lighting

Waldmann Lighting showcased their award-winning desk and task light, PARA.MI. Visitors were invited to draw their favourite version of the light piece – all drawings were exhibited on the spot, and the three best artists took home their own PARA.MI. 

Cubes lounge with Grafunkt furniture

Nearby, the Cubes lounge was decked out in Grafunkt furniture. Visitors could take a break on the comfortable seating, while browsing through past issues of Cubes Indesign, or enjoying a video projection of 50 iconic buildings and interiors (curated by Indesign Media and presented by Merx) from Asia Pacific.

Admira x Architology for The Project

In collaboration with Architology, Admira presented Flexile for The Project. Admira’s High Pressure Laminates (HPL) took shape in the form of a life-sized vessel where visitors could walk in and ponder upon its flexibility and functionality as skin and structure. 


JUNG Asia presented its customised electrical installation devices and systems (switches, socket outlets, dimmers and observers) for multiple spatial needs.

Alustil x PLUS Collaboratives for The Project

Alustil and PLUS Collaboratives invited visitors to slow down and engage their senses with the aroma and therapeutic pitter-patter of drip coffee. Their piece for The Project utilised four sleek coffee brewers that drip on aluminium and wood surfaces to showcase the various effects of staining.  

Kebony & Mafi

Kebony showcased its sustainable and natural alternative to tropical hardwood, while Mafi sets the trend in flooring with its wooden engineered floorboards made with 100% natural materials.


Cult exhibited its AGxCult collection for the first time in Asia at the event. The Cult stand displayed selected Adam Goodrum-designed furniture pieces (including Molloy, Plum, Aran, Fat Tulip, Loom and Nest) in bold red, orange, pink and black colours on its dreamy grayscale pedestals of varying heights.


Cult had visualised its stand at SGID15 as a pared back and minimal sculptural installation that also collaborated with on-going partners, BOLON and Kvadrat-Maharam. Richard Munao, founder of Cult and Adam Goodrum, Cult’s acclaimed designer, were present at the stand to guide its visitors through the collection.

Big Ass Fans
Big Ass Fans featured Haiku, its silent and energy efficient ceiling fan

Youmans Capsule showcasing its presentation cases tailored to creative professionals


National Design Centre

EDL x K2LD Architects for The Project

Entering the NDC, it was impossible to miss EDL and K2LD Architects’ towering piece for The Project. The outer layer of the creative installation demonstrated qualities of EDL’s new nanotech matt material, FENIX NTM. Within, visitors were seen admiring multi-coloured swatches of EDL laminates arranged in a mesmerising pattern. 

2tec2, previewed by Deco Expression, decked out the Cubes lounge with furniture from Fritz Hansen.


Schiavello showcased its Kayt Village Collection – an area designed for creative interaction within workspaces. In addition, Schiavello’s principal for People and Culture, Keti Malkoski, launched Schiavello’s new publication, The Power of Workspace for People and Business. The co-author of the book provided insights and strategies on “why and how” companies can make the workspace a better place to maximise employee satisfaction and productivity.

The Power of Workspace for People and Business book launch

For the first time in Asia, FLOS displayed Copycat by Michael Anastassiades, Clara by Piero Lissoni and The Tracking Magnet by Flos Architectura, following the success of Euroluce in Milan.  


Scandinavian Business Seating launched the HÅG Capisco Puls (White Edition); Noor Paloma Leather Edition and H09 Paloma Leather Edition.

Scandinavian Business Seating

International textile design company Woven Image showcased its strong collaborative, design driven and contemporary textile range.

Woven Image

Fresh from its showing at Fritz Hansen/W. Atelier was the 7 Architects x Series 7™ exhibition, where seven locally based designers and architects interpreted the iconic 1955 Fritz Hansen Series 7™ chair.

7 Architects x Series 7™

In collaboration with SCA Design, Wilkhahn’s installation for The Project consisted of suspended task chairs from the past and present, providing an all-angle perspective of its historical pieces and design evolution from 1971 to 2015.



Indesign would like to thank all sponsors and partners: Merx, Woven Image, Scandinavian Business Seating, Republic of Fritz Hansen, 2tec2, Deco Expression, Red Dot Design Museum, National Design Centre, DesignSingapore Council, kikki.K, Peatix, Temasek Polytechnic, Design Hotels, The Design Society, Grafunkt, Far East Flora, Stella Artois, Events Partner, Expat Living and ACG Media, who made Singapore Indesign Intimate 2015 possible.

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