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Innovation Entrepreneurship for Design Students

Eight Inc. collaborates with Singapore’s Design Incubation Centre on a 12-week design studio at National University of Singapore.


February 17th, 2014

Eight Inc. recently collaborated with Singapore’s Design Incubation Center to lead a 12-week design studio at National University of Singapore. A diverse group of industrial design students, including exchange students from the US, South Korea, and the Netherlands, were charged with the task of exploiting current and emerging advanced technologies to envision the future of the office environment, while simultaneously developing a strategy for bringing their products to market. Teaching the students about the business of design was of equal importance as guiding them through Eight Inc.’s design process.

Eight Inc. CEO and Founder Tim Kobe, Director of Business Development Richa Menke, and Industrial Designer Ini Archibong, were invited to dedicate their time and work directly with the students each week. The 12-week studio included technology workshops, role playing, case studies, and a cast of guest speakers ranging from advertising veterans to INSEAD Business School professors. The studio culminated in a business pitch to a panel of investors and industry leaders.


Design Incubation Center

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