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Herman Miller’s first Shop-in-Shop

The new space at XTRA in Singapore features a special skin that moulds itself to its host.

Herman Miller’s first Shop-in-Shop


June 25th, 2012

A superstructure made of 3,651 pieces of plywood winds its way around Herman Miller’s first shop-in-shop in the world.

Herman Miller

Herman Miller

It’s conceived by Singaporean design studio P.A.C, who drew inspiration from the company’s core products, work chairs, and the way they are designed based on Ergonomic research to produce surfaces that are moulded comfortably to the human body.

Herman Miller

Just like how the Herman Miller work chairs adapt to our posture and movements, the plywood skin adapts to the existing structures and customer movement patterns, while its continuous surfaces, which form the facade, walls, ceiling and entrances help direct customers through the store.

Herman Miller

The complex, porous structure is made up of simple 3-legged wooden component panels designed with interlocking lap-joints. The panels are then individually pieced together to form a rigid, woven double-layered envelope that modulates light and views.

And because the component-based design process required a greater continuity and simultaneous planning across all stages of the project, the entire process – from design to shaping to fabrication and assembly on site – was controlled parametrically for increased accuracy and precision.

Herman MIller

The P.A.C design team were directly involved in the laborious build and had this to say about the experience: “It was good to see and be hands on with the design process from concept to construction. We felt that we had better control of the results by personally building it and had a better understanding of the material; learning from the discrepancies between the design process and planning as well as on-site adjustments.”

See the superstructure being built!

On the displays

There are 3 main feature zones within the 2,000sqft shop-in-shop, including the Heritage/Classics zone, the Ergonomics zone and the Soho zone.

Herman Miller

Don’t forget to check out the original vintage Eames chairs from the 1950s. Also arriving soon at the shop-in-shop are products from Geiger, a Herman Miller company, and Mattiazzi, which is distributed by Herman Miller.

Herman MIller

Beyond furniture, the plan is for the space to engage visitors via collaborative projects with local and foreign artists and designers.

Herman Miller


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