HASSELL and Condensed’s recent installation in a Melbourne showroom was one of considerable scale and visual impact
August 28th, 2012
SPACE Furniture’s Church Street windows – which at the best of times frame stunning collections and classic design pieces – were given over to an artistic interpretation of the theme “ACTIVATE” as part of the Saturday in Design event program.
In execution, the soaring four-storey windows exposed a cascade of three-dimensional black “bubbles”, ranging in sizes, sporadically contained within crate-like cubes that juxtaposed the two elements, in both texture and colour.
Titled ’Frame Fill Wrap’, the impressive work is described by the collaborators as the ultimate deconstruction of a chair – essentially, a chair’s three basic elements playfully re-interpreted.
“FRAMED elements hold and support the FILLING as it tries to burst free from its constraints to inhabit the public skin, and extend to literally become WRAPPED in Space.”
Charged with designing an installation that would effectively engage and make best use of such a voluminous venue, the two contributors successfully created a flow within the showroom.
Such is the nature of the event; Saturday in Design presents the opportunity to bring together complementary brands in one display space.
In this instance with SPACE Furniture hosting Gaggenau, an efficient installation called for a binding element that would permeate the showroom, across all its levels, with a cohesive aesthetic.
Gaggenau, not ordinarily cohabitants of the large Richmond showroom, made best use of the out-of-context circumstance to demonstrate the proficiency of their conventional ovens, cook tops and steam oven that comprise the Gaggenau Mobile Kitchen.
Designed and manufactured by Gaggenau Germany, the concept display suite showcases the brand, allows guests to experience the products and enables live cooking demonstrations in a variety of settings.
In the truest demonstration of collaboration, two design-focussed brands came together in cooperation with two leading creative forces. The result has been an engaging take on the fundamental elements of industrial design.
HASSELL
Condensed
Images © Spy Photography, Gus Kollar & SPACE Furniture
INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
BLANCOCULINA-S II Sensor promotes water efficiency and reduces waste, representing a leap forward in faucet technology.
It’s widely accepted that nature – the original, most accomplished design blueprint – cannot be improved upon. But the exclusive Crypton Leather range proves that it can undoubtedly be enhanced, augmented and extended, signalling a new era of limitless organic materiality.
Gaggenau’s understated appliance fuses a carefully calibrated aesthetic of deliberate subtraction with an intuitive dynamism of culinary fluidity, unveiling a delightfully unrestricted spectrum of high-performing creativity.
Electrolux Design Lab 2010 challenges undergraduate and graduate industrial design students around the world to compete for a six-month paid internship and prize money by submitting ideas on shrinking domestic spaces. As urban centres extend rapidly and with 74 % of the population expected to be living in urban environments, this year’s competition invites students […]
With the warmer months just around the corner, it’s time to start cooking and eating outdoors, and the built-in barbecues from Artusi are up to the task.
The internet never sleeps! Here's the stuff you might have missed
A major new permanent public artwork by Dharawal and Yuin artist Alison Page has been commissioned by Lendlease.
Hayley Mitchell and Samantha Eades are creating some of today’s best restaurants, most exciting cafés and bars, and extraordinary hotels and resorts.