LANE CRAWFORD’S SHANGHAI FLAGSHIP | Architecture & Design

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LANE CRAWFORD’S SHANGHAI FLAGSHIP

Showcasing the latest in home interiors, lifestyle and luxury fashion, Lane Crawford opens doors to Shanghai’s first flagship store.



BY Lorenzo Logi

October 30th, 2013


Located in Shanghai’s Times Square, the new store encompasses 150,000 square feet shared across four levels making it the groups largest premises to open in greater China. The development represents an investment of RMB 400 million and is classified as the most extensive international luxury designer brand presence within the region.

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Separate to the main floor space, another 3,000 square feet named The Hub was designed to support emerging design, art and fashion talent through the use central displays.

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The Shanghai store was designed in collaboration with leading international architecture firm Yabu Pushenberg who have worked with Lane Crawford on earlier developments.

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The design has taken on a gallery approach to retail enabling Lane Crawford to create dynamic, inspiring and ever-evolving environments throughout. The unique collection of international products as seen in store were selected by a team of 85 experts who are privy to a deep understanding of the Chinese market.

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As part of Lane Crawford’s connected commerce strategy, the Shanghai flagship store aims to provide a seamless shopping experience made memorable through the use of interior visual enhancements.

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Lane Crawford

www.lanecrawford.com

 

 


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