With over 20 years of architectural and engineering skills touching the greatest projects on our shores, Shade Factor takes on the next decade with a refreshed brand identity.
External Venetian Blinds by Warema | Photography: Nicholas Smith
November 3rd, 2022
A rebrand is a sign of change. Recognising its unique offer and keeping ahead of the ever-shifting world of design, Shade Factor has revealed an all-new look.
As experts in sun-shading technologies, the Shade Factor team has crafted what can only be described as a unique perspective in making commercial and residential visions a reality. And with a portfolio of tackling complex projects and ideas, Shade Factor has unique technology unlike anyone else.
Shade Factor is renowned for providing quality comprehensive solutions for architects, homeowners and builders using German manufacturing, rigorous engineering processes and client focused services. And the new branding reflects that and more.
With an eye for design that tackles the big picture, the big ideas, and the big projects, Shade Factor’s new rebranding encapsulates its driving ethos. From Every Angle embodies the brand’s identity in evocative and personal ways, which is underlined by drawing attention to its core values: Premium, Precision, Trust and a Holistic Approach.
Comprising a new logo, colour palette, and the brand’s essence, From Every Angle speaks of Shade Factor’s phenomenal abilities in contemporary, sleek solutions. Peter Skinner, director at Shade Factor, says on the rebranding, “We felt it was time to capture in our corporate identity the true ethos of our company which has always been about sourcing and inventing better products for comfortable and sustainable living.”
The new logo From Every Angle perfectly represents Shade Factor’s ethos in incredible shading design solutions. It also signifies a shift to evolve with the times and provide unique bespoke creations for all projects big and small.
The new logomark takes inspiration from a traditional sundial. Highlighting the elongated beauty of shadow casting and the important roll it can play.
Skinner puts it all down perfectly, saying, “From Every Angle captures the commitment at Shade Factor to providing exceptional service and shading products to homeowners and quality technical and strategic advice across commercial project teams from architects, investors and façade engineers to sustainability consultants and cost planners. We are proud to be a leading contributor to the engineering of better-performing buildings.”
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Specified at Eleven Eastern, a state-of-the-art commercial development in Melbourne, Verosol blinds have helped create a work environment that is both energising and sustainable.
Bidding farewell to mundane and uninspired office spaces, colour has transformed our workplaces into layered and engaging environments. So we sit down with Karina Simpson, Hot Black’s Workplace Lead, to talk about the influence colour has on the workspace landscape through the prism of Herman Miller’s progressive colour philosophy.
Shade Factor develops a unique solution for the large windows which adorn a public bar on the corner of Barkly and Smith street.
The internet never sleeps! Here's the stuff you might have missed
Cera Stribley’s head of interior design, Jessica Coulter, shares with us 8 installations and designers that made a lasting impression during Milan Design Week 2023.
The Futures Collective returned to Villa Alba Museum for Melbourne Design Week 2023. This event united a cadre of designers under the umbrella of three thought-provoking pillars — Transparency, Currency and Legacy.
The second Melbourne Design Fair presented a vibrant tableau of modern Australian design. The fair balanced aesthetic allure and thoughtful discussion by showcasing a dynamic array of contemporary and collectible designs.
Kerstin Thompson Architects’ work at Bundanon recently marked its one-year anniversary. Having garnered such international attention, and with Thompson having recently been awarded the AIA Gold Medal, it’s a fitting time for a mini-retrospective on this architectural success story.