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The power of the Design Study Phase: Indesignlive discusses design process with Tilt

When special design concepts are required for a project, Tilt Industrial Design is the first port of call, as it delivers tangible design that was once unimaginable.

The power of the Design Study Phase: Indesignlive discusses design process with Tilt

PHIVE Civic Centre. Photography: Sara Vita

Making an architectural concept come alive is what Tilt Industrial Design (Tilt) does best. When considering how to best explore a unique architectural design challenge, Tilt has the knowledge and expertise to interpret a brief and deliver a result. And if this sounds too good to be true, well it’s not.

Tilt is one of those singular businesses that is able to work with architects, landscape architects, artists and developers to deliver unique design outcomes that transform the built environment. While most often producing a turnkey design and construction service, Tilt can also provide a ‘design-only’ service for extra support when a client wants to explore a challenging concept early in a project before committing to detailed design. Often the Design Study stage deliverables include an initial feasibility assessment, the development of 3D models, budgetary advice, tender level documentation, and the development of a clear pathway for achieving project objectives – and Tilt is able to assist with all of this.

As an industrial design firm, Tilt understands that the initial stages of a project are critical in determining its long-term success. That’s why there is great emphasis on the Design Study phase, where Tilt can provide exponential value to its clients by exploring the potential of an idea from both a design and commercial perspective. 

To explain, the Design Study process is where Tilt can thoroughly analyse a proposed concept to determine its feasibility. During the study, various factors are considered, such as operational specifications, budgetary considerations, aesthetic direction, manufacturing risks, installation methodologies, and maintenance expectations. The comprehensive analysis allows Tilt to identify potential challenges and risks early in the project, which helps develop effective strategies to mitigate them.

Tilt has a new perspective and it has found a place in the architectural landscape designing aspects of architecture and design that others find challenging, if not impossible to deliver. The company is comprised of industrial designers and engineers who think outside the box and offer sound direction for creative ideas.

At the very heart of Tilt is innovative thinking, working with the latest technologies, materials and manufacturing techniques to achieve unique design outcomes. The industrial design process supports the pursuit of architectural excellence. It is coupled with passion for quality and it is relentlessly applied from ideation to installation.

To explore the type of projects that Tilt undertakes, there are three projects that showcase the importance of the Design Study phase and the variety and breadth of design that the company can deliver.

The first project is Beverly, a new restaurant and bar, in South Yarra, Victoria. The objective was to design a retractable roof on top of Goldfields House. The space was to be completely open air on sunny days (as are all the best rooftop bars) but, allowing for Melbourne’s sometimes inclement weather, the roof should also provide patrons with a fully enclosed area that is sealed to permit air conditioning.

Beverly Rooftop. Creative Director: Emily Gurr, Photography: Jake Roden.

Working with Cox Architecture and Goldfields, Tilt explored the feasibility of the concept whilst developing a budget guide, and ultimately provided a design concept for the project that delivers a unique creative outcome and also enables the space to achieve compliance with Section J obligations.

Tim Phillips, managing director and creative director at Tilt, says, “We completed a Design Study in order to establish the feasibility of the operable roof concept before adding the detailed design and construction of that key feature and surrounding architectural features to our scope. We took on more scope than we might normally assume as the brief evolved, as Goldfields found that Tilt could support the delivery of items that were otherwise demanding to coordinate with traditional trades. So, we just took on more and delivered a coordinated approach for the entire rooftop structure”

Another project, and something very different, is the Midtown MacPark playground project in Macquarie Park Sydney. Brought onto the project by Frasers Property to support concepts developed by McGregor Coxall, Landscape Architects, Tilt has undertaken a Design Study process that achieves a hybrid outcome of park and play space where art and functionality merge.

Midtown MacPark. Image provided by Frasers Property.

Phillips adds, “This project is a cross pollination of our public art experience, and our play and landscape experience where a combination of the two areas can lead to improved outcomes.” He elaborates, “This is a beautiful, bespoke playground. We are working with First Nations artist Dennis Golding with site specific research and then we’ve allowed his artistic response to overlap with conceptual design from the landscape architect. Tilt has then developed a refined design model and documentation for the whole play space.”

 And lastly, Tilt’s Design Study process has supported the delivery of a unique operable façade for the new Parramatta Civic Centre named PHIVE.

PHIVE Civic Centre render by Tilt

Tilt was brought into the project by the façade contractors to develop a design for the sun-tracking louvre system on the western façade, in response to a challenging aesthetic design and complex manufacturing expectations.

During the Design Study process, working closely with the architectural team of Manuelle Gautrand Architecture, DesignInc, and Lacoste + Stevenson, Tilt was able to support the project by developing solutions to key architectural parameters for the concept.

At the same time, Tilt was addressing important buildability and installation considerations with the builder, Built, and Core Façade Delivery Management, who were engaged to deliver the scope of works. 

Image provided by Tilt.

Phillips clarifies, “This project had very specific obligations in respect to managing the solar performance of the building and grand ambitions for architectural detail. When we find opportunities to respond to both a technical and aesthetic brief, we are able to provide a balanced response and confidence to stakeholders that the outcome will match the intent.” 

For Tilt, the core of its business is the ability to be flexible and collaborate, working with clients early in the design process to expand possibilities and to design what was previously unthinkable.

Ensuring the basics are correct is integral to a great project, and with Tilt’s ability to provide Design Study collaboration, well, the possibilities are endless. Tilt Industrial Design is the trophy partner for the 2023 INDE.Awards.

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