Designed by Bates Smart and located in Richmond, Living Edge Melbourne showroom shows its understanding of a new immersive shopping experience architects, designers and design consumers are increasingly expecting.
On display is a curated collection of furniture and lighting by world-renowned brands, including Herman Miller, Walter Knoll, Vitra, Muuto, BD Barcelona and Tom Dixon – the latter a recent addition. Each pocket of the showroom is a respectful coming together of Living Edge’s distinct visual identity and that of each particular brand. Each brand exists in harmony with another.
“Melbourne has always had a creative spirit with a thriving architecture and design community that’s world renowned,” said Aidan Mawhinney, CEO of Living Edge. “We were inspired to create an inviting and authentic showroom experience that would meet the needs of the growing industry and provide the ultimate platform to showcase our iconic collection that’s focused on authentic, sustainable and conscious design.”
For the special opening event, 400 guests gathered in a carpark transformed into a botanical haven, complete with hanging installations by Big Leaf Boutique from Byron Bay surrounding the new Tom Dixon Melt Copper lighting range.
An inspired menu was provided by Ed Dixon Food Design and complemented by a Colonial Brewery beer truck and flowing Chandon. Upstairs the new commercial showroom space offered Gundog Estate wine tasting paired with matching local cheeses from Harper and Blohm.
Living Edge is located at 650 Church Street, Richmond.
livingedge.com.au
