With a vision to evolve China from a manufacturing hub into a creative force, the BlueFocus Communication Group decided to build a series of venues across Mainland China for the purpose of hosting creative activities. The first project has been implemented in Beijing at a former Panasonic factory complex.

Titled the “MeePark” concept, the 700-square-metre space will cater to a diverse group of clients, ranging from local entrepreneurs and SME’s to multinational corporations. The design strategy was spearheaded by Latitude, who cut the space into two core zones: the Food and Beverage (F&B) area in the north and the events space in the south.

As the main entrance is located in the north, the F&B area doubles up as a reception space. It incorporates various facilities including wardrobe, signature tables, washrooms and a photo-taking space. On the second level, a casual dining area looks out towards the vast double-volume space.

The spacious 8.5-metre ceiling height was maximised at the events zone where pre-existing trusses were left visible as heritage elements from the old factory.

A series of eye-catching LED screens adapt to different presentation styles. By means of descending a large LED screen from the ceiling, and drawing a staging area out from the left side wall or opening up stepped benches on the right, the events area can be transformed within minutes, depending on what is required.

Latitude used a material palette composed of concrete, wood, polycarbonate, glass and steel, creating a neutral identity that highlights the technological nature of the cutting-edge space.

These design injections come together to form a progressive space that tailors to different kinds of activities and events, be it corporate presentations, symposiums or even live concerts.

Set to become a platform for people to socialise, conduct events and share new ideas, MeePark was designed to reflect China’s evolving reputation as the factory of the world to an advocator for local creativity.

Photography by Hector Peinador