Indesign explores the brands exhibiting at the Fitzroy/ Collingwood precinct at the upcoming Melbourne Indesign weekend 22-23 August.
July 29th, 2014
Better known for its warehouse style and casual rockers, during Melbourne Indesign the Fitzroy / Collingwood Design Precinct becomes a haven of sophisticated European style.
Exciting new company AJAR is bringing us playful Latin elegance with their range of Spanish brands, most of which have never before been seen in Australia. Visit AJAR for an exclusive introduction to contemporary, distinctly Spanish furniture, lighting, joinery and homewares, including five new brands. Don’t miss the full experience on event day, as AJAR take pride in their design culture niche with a day filled with Spanish entertainment and treats.
Heading from the Mediterranean to the completely opposite culture of Scandinavia, it’s all happening at Interstudio for Melbourne Indesign. They’ll be launching new ranges from hot new Danish brand Friends & Founders, and CEO and Creative Director Rasmus and Ida Hildebrand, CEO and Creative Director respectively, will be visiting from Denmark for the event. Ida will be talking about the design process behind their much-lauded new collection during the day, and in a showroom transformed by Zunica Design for The Project, the deal is sweetened as they welcome visitors with Danish pastries and charcuterie. Read more about Interstudio here.
Heading southward to Italy, Smeg’s premium Italian appliances are renowned worldwide for innovation, engineering and architectural style. For over forty years, Smeg has collaborated with world-leading architects and industrial designers including Renzo Piano, Mario Bellini, Guido Canali and Marc Newson to ensure they constantly break new ground in design originality. They announced over 120 pipeline products at the recent Eurocucina, so be sure to get the inside scoop on their plans in person at Melbourne Indesign – they’ll welcome you with Northern Italy’s trademark generous hospitality.
Heading to colder climes, Temperature Design are the exclusive distributors of iconic UK furniture brand ercol. Established in 2005, Temperature Design has consistently aspired to create a diverse and ever-changing collection of furniture and accessories that complement the Australian landscape. They offer customised furniture and will be revealing a host of new brands at Melbourne In Design, new products from their signature label Temperature Design, and new products from global favourites ercol.
For more coverage of Melbourne Indesign 2014 visit: indesignlive.com/category/articles/in-review/mid-2014
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