CBA’s new location at Sydney’s Darling Walk features concepts and branding from BrandCulture.
December 14th, 2011
Commonwealth Bank’s new branch at Sydney’s upgraded Darling Harbour – with interiors by Davenport Campbell and architect Tim Bisario – needed a strong branded environment that reflected CBA’s core values.
The branch forms part of the greater Commonwealth Bank Place, with new CBA offices designed by Francis-Jones Morehen Thorp (FJMT), incorporating various segments of the company.
BrandCulture used illuminated environmental graphics to communicate the brand and welcome customers into the new branch, in line with the tone of the CBA brand, which is friendly and customer-focused.
CBA’s immediately recognisable logo is a focal point; on leaving the space, customers are farewelled by the logo in perspective on a clean black background.
BrandCulture were also responsible for designing the new Foreign Exchange style seen on the ATM at the entry. This design will now become part of CBA’s brand collateral.
BrandCulture
brandculture.com.au
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
The Sub-Zero Wolf showrooms in Sydney and Melbourne provide a creative experience unlike any other. Now showcasing all-new product ranges, the showrooms present a unique perspective on the future of kitchens, homes and lifestyles.
Savage Design’s approach to understanding the relationship between design concepts and user experience, particularly with metalwork, transcends traditional boundaries, blending timeless craftsmanship with digital innovation to create enduring elegance in objects, furnishings, and door furniture.
Channelling the enchanting ambience of the Caffè Greco in Rome, Budapest’s historic Gerbeaud, and Grossi Florentino in Melbourne, Ross Didier’s new collection evokes the designer’s affinity for café experience, while delivering refined seating for contemporary hospitality interiors.
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.
An Australian Classic, Sussex Tapware has re-emerged to remind us that we have major design and manufacturing and talent right here in our backyard.
Vida Glow’s stunning new home base features bespoke rugs in a design that adds a sense of comfort and luxury to a place of work.
In light of the recent disasters in Australia and New Zealand, Forbo has extended the deadline for entries to its Fly Forbo Award. There is now more time to get your free entry into the prestigious Fly Forbo Award (Australia and New Zealand), and try to win those trips to Europe (plus the accolades of […]
The internet never sleeps! Here's the stuff you might have missed
An outstanding line-up of participants will contribute to a beautifully curated exhibition in Thailand that delves deep into the collective thinking of architecture in our region and helps set a progressive agenda for the future of design.
Create a configuration to suit your needs with this curved collection.