A professional resource for the design curious
Get the latest design news direct to your inbox!
Get the latest design news direct to your inbox!
Eastern Commercial Furniture recognise the influence a particular space has on our understanding of a product. In their recent installation at Melbourne Indesign, for The Project, they explore this idea through projection, challenging our often ‘fixed’ perspectives.
October 29th, 2014
From ECF: We used projection because “the creation of a space begins with a scene”. We wanted to explore how a scene can completely transform the perspective of a space.
Taking the idea of inception, we decided that what defines a product’s meaning i.e “dining chair” is the scene that it is in, i.e Dining room. Therefore what we wanted to do was see if we placed the chairs in a different “scene” to the expected, would it redefine the meaning of the product and therefore challenge the viewers perspectives.
ECF
ecf.com.au
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
With an increasing focus on yong designers, green design and conferences, ICFF in an inspirational event.
The internet never sleeps! Here's the stuff you might have missed
