A professional resource for the design curious

Join the global
design collective

Available in print
and online.

SUBSCRIBE
Indesign Magazine
Indesign Magazine

Challenging Perspectives

Eastern Commercial Furniture recognise the influence a particular space has on our understanding of a product. In their recent installation at Melbourne Indesign, for The Project, they explore this idea through projection, challenging our often ‘fixed’ perspectives.



BY

October 29th, 2014


From ECF: We used projection because “the creation of a space begins with a scene”. We wanted to explore how a scene can completely transform the perspective of a space.

Taking the idea of inception, we decided that what defines a product’s meaning i.e “dining chair” is the scene that it is in, i.e Dining room. Therefore what we wanted to do was see if we placed the chairs in a different “scene” to the expected, would it redefine the meaning of the product and therefore challenge the viewers perspectives.

ECF
ecf.com.au


INDESIGN is on instagram

Follow @indesignlive

The Indesign Collection

A searchable and comprehensive guide for specifying leading products and their suppliers

While you were sleeping

The internet never sleeps! Here's the stuff you might have missed