Danish dynamo’s Normann Copenhagen recently unveiled their newly conceptualised flagship store in Copenhagen – and it takes this ‘pink trend’ thing to a whole new level.
Four months ago, Danish dynamo’s Normann Copenhagen unveiled its newly conceptualised flagship store in Copenhagen, featuring a protruding mirrored corridor in the centre of the first floor, kitted out with rich pink velvet stairs which lead visitors down into a floor-to-ceiling-to-product basement.
Wanting to manifest the theme “raw and industrial”, the store has been designed to clash materials and texture in a kind of ‘you’d never put that with this’ way – but somehow, the stark opposition between the design elements are a match made in interiors heaven. This very strange blend of materials includes epoxy resin, steel, coloured acrylic and shimmering terrazzo.
What’s also interesting about the layout of the space is that the Normann Copenhagen design team seem to have borrowed some design strategy principles from the hardcore workplace sector. For instance, not unlike an agile office, the showroom is divided into four different areas: hall, stage, ballroom and gallery. Each is decorated completely differently so customers can easily identify and engage with the zones and their particular purpose.
“We want to give visitors the feeling they’re moving around in an art installation,” said Normann Copenhagen designer, Hans Hornemann. “We’ve played with the contrast between warm and cold in a contemporary interior environment that pays homage to premises that we feel are very worthy of preservation.”
Originally launched in 1999 by Jan Andersen and Poul Madsen, Normann Copenhagen has become increasingly responsive to new trends in the design industry, and their newest blend of workplace and showroom is strong indication that they’re not done experimenting just yet.
Want more? Grab a copy of Indesign magazine, issue #69 – on sale now!
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Channelling the enchanting ambience of the Caffè Greco in Rome, Budapest’s historic Gerbeaud, and Grossi Florentino in Melbourne, Ross Didier’s new collection evokes the designer’s affinity for café experience, while delivering refined seating for contemporary hospitality interiors.
In this brand new exhibition, GH Commercial’s custom carpet solutions help local artists create joyful installations that each tell a unique story.
Sub-Zero and Wolf’s prestigious Kitchen Design Contest (KDC) has celebrated the very best in kitchen innovation and aesthetics for three decades now. Recognising premier kitchen design professionals from around the globe, the KDC facilitates innovation, style and functionality that pushes boundaries.
Marylou Cafaro’s first trendjournal sparked a powerful, decades-long movement in joinery designs and finishes which eventually saw Australian design develop its independence and characteristic style. Now, polytec offers all-new insights into the future of Australian design.
Brisbane’s Ping Pong is the new monochromatic restaurant by Alexander Lotersztain Studio taking experiential dining to a whole new level.
A custom-built big-data centre set provided the backdrop for Chanel’s spring- summer 2017 show at the recent Paris fashion week, which included models dressed as robots and bags with flashing LED displays.
The internet never sleeps! Here's the stuff you might have missed
In what is a growing workplace precinct, Fieldwork has wrapped a distinctive skin of operable screens around this office block.
MECCA’s Customer Support Centre stays put, but Studio Tate’s interior design has added totally new layers of colour and energy to the space.