Tactile and textured with a futurist bent, Script Skincare is a retail and treatment offering centred on the user journey designed by Hecker Guthrie.
October 16th, 2019
As a brand, Script Skincare has been founded on principles of science and technology with a distinct human overlay element. When Hecker Guthrie took the project on, the team worked to infuse this ethos into the interior fitout of its new retail experience.
Script Skincare believes in advanced cosmeceutical treatments and works with a scientific rigour in the formulation of its products and offerings. It’s cutting-edge and human-centred at the same time, which formed the foundation of the design philosophy.
The space has been divided into a series of intuitive yet progressive zones, allowing the user to take a journey of discovery, much akin to the journey one might take when undergoing and testing a new skincare regime.
The interior journey begins with insight and exploration where custom displays offer the user an opportunity to take in the full range of products. It then moves through to education, where benches and areas for deeper understanding and learning can take place. The final stage is behind closed doors where patients can progress into treatment rooms. Throughout the space sightlines are filtered or framed, drawing attention where needed.
Materiality played a key role in setting the brand tone but also the overall feeling of the space. Also key through the palette was inciting a level of engagement and tactility, with a futuristic feel. To achieve this Hecker Guthrie used a combination of terrazzo in various tones, alongside polished stainless steel and glass. The shiny clinical nature of stainless steel alludes to the futuristic and science-driven qualities inherent in the Script Skincare DNA. Other details that come together in the space are the custom-designed display elements, such as the floating mirrors and wave-like product displays.
INDESIGN is on instagram
The internet never sleeps! Here's the stuff you might have missed