Four decades of floor fashion from the leading importers.
June 22nd, 2010
To mark their 40th anniversary, Whitecliffe will be importing a range of hand-embroidered Fedora Designs from the US.
The designs will be available for the first time on Australian shores this July, and to celebrate their arrival Whitecliffe will be hosting Whitecliffe Imports 40th at the Opera House on Friday 25 June.
“We are delighted to bring this exclusive range of Fedora Designs to Australian shores. Their designs capture the essence of Australian style with a fearless application of colour and contemporary design,” said Harold Luke, Managing Director.
Having supplied some of Sydney’s iconic spaces from The Opera House and The Ivy, through to Blue and Café Sydney with stunning flooring, it is only fitting that the party should take place in an iconic space of its own, the Utzon room at the Opera House.
“Our pursuit of contemporary design is as relevant today as it was forty years ago. We instantly set out to source and collect the world’s most innovative, high quality floor fashion products and showcase them exclusively within the Australian market,” said Luke.
Purveyors of floor fashion since 1970, Whitecliffe Imports’ expert eye and respected reputation has provided the Australian design industry access to iconic and cutting edge designs over the past four decades.
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