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Indesign Magazine
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Sights and sounds of EuroCucina 2018

With the EuroCucina at the Salone del Mobile Milan having just rolled around, Sub-Zero and Wolf offers up insight into new technologies in the kitchen and the extensive array of design possibilities.

Picture this: cavernous halls, droves of people and gleaming, shiny kitchen appliances at every turn. For anyone with a passion for design, the Milan Furniture Fair is the holy grail of new products and innovation. And within that gigantic ecosystem sits the EuroCucina – the world’s most comprehensive kitchen design fair. 

This year, Sub-Zero and Wolf was on the ground presenting the latest in luxury kitchen appliances. For a brand that sits at the juncture of luxury design sophistication and leading technology, Sub-Zero and Wolf didn’t miss the opportunity to showcase what’s just around the corner.

The Sub-Zero and Wolf stand at the 2018 EuroCucina.

The Sub-Zero and Wolf stand at the 2018 EuroCucina.

Endless Possibilities

Rather than presenting the showcase through a single design, the brand offered a range of three kitchens, distinctly different and all inspired by various geographical regions, with Australia was also featured among the contemporary kitchens. This approach typifies the ethos behind Sub-Zero and Wolf, which is built on the idea of ‘design possibilities’.

“Design possibility speaks to the uniqueness of each kitchen. We recognise that every kitchen design and every household is different and we need to be at the forefront of design possibilities. That means more options and choices for refrigerators and ovens that are seamlessly integrated,” says Edmund Schorr, Sub-Zero and Wolf’s director of sales for Asia Pacific.

The Australian-themed kitchen design at EuroCucina 2018.

The Australian-themed kitchen design.

Executing the concept of design possibilities on the stand, visitors were able to experience not only the products on show but the varying design outcomes developed for their respective region. In the ‘Australia’ showcase, this meant vibrant blues, representative of the oceans, paired with greenery. For the appliances, a stand-out wine preservation unit was complemented by a stainless steel double refrigerator and double ovens – while oak timber rounded out the warmly modern look.

Not exclusively part of the Australian-inspired kitchen, but something that will no doubt become a much-lauded product when it lands down under, is the new outdoor range. It’s common knowledge that Australians are known for an outdoor lifestyle. The perfect accompaniment to this and something that is often positioned in pride of place for many in the outdoor entertaining area is, of course, the barbecue.

A complete range of appliances, which are set to launch in Australia by end of 2018, will mean that designers can create the ultimate in outdoor kitchens – for both residential and commercial clients. “We have solutions for your barbecue or grill, along with warming drawers and complete outdoor refrigeration systems,” notes Schorr.

Technology in Motion

The EuroCucina is the veritable testing ground for the latest kitchen innovations. For Sub-Zero and Wolf, this means educating the design industry on how the newest products are feeding into upcoming design trends. As technology continues to permeate all facets of life, it’s influence on kitchen appliances is gaining in strength.

“Technology is at the heart of what we do at Sub-Zero and Wolf. We build luxury products with purpose,” confirms Schorr.

Clean lines and refined details are often cited as desirable design elements. And products are continuing to integrate ever more seamlessly into our lives. Already one step ahead, Sub-Zero and Wolf presented an all-new, built-in oven. Its main feature? It is handless. At a simple touch, the handle slowly and elegantly drops down. And with another simple touch, it retreats again, gliding smoothly back into its pocket.

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“Technology is at the heart of what we do at Sub-Zero and Wolf. We build luxury products with purpose.” – Edmund Schorr, director of sales, Asia Pacific region, Sub-Zero and Wolf
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This new handleless range was positioned in the Asian-inspired kitchen, surrounded by glossy, saturated red and black finishes. The palette helped to create a moody space that was also accompanied by a built-in slimline wine preservation system. The holistic experience of the space reiterated both the new products featured but also its cutting-edge technology.

“If you look at our refrigerators, it’s dual refrigeration, with air quality purification,” says Schorr. “On the Wolf side, it’s dual convection fans, dual stack burners. These are all
leading industry performance and function in design, we want to build products that perform to the highest global standards. It’s luxury with purpose and design.”

The Asian-inspired kitchen.

The Asian-inspired kitchen.

The EuroCucina offered a unique opportunity for Sub-Zero and Wolf to showcase its sheer flexibility of design possibilities, along with the latest in technological innovations. As a brand with exceptional heritage and world-class luxury in its details, Sub-Zero and Wolf continues its commitment to refined design aesthetics.

See Sub-Zero and Wolf’s new showroom in Melbourne, designed by Mim Design. 


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