Corporate Culture founder Richard Munao was recently awarded His Royal Highness Prince Henrik’s Medal of Honour for his contribution to promoting Danish design. Marg Hearn has the story.
November 25th, 2011
Richard Munao’s cabinet making background drew him to the craftsmanship and design ethos of Danish designed products and became the catalyst for founding Corporate Culture in 1997.
Kick-starting with brands like Erik Jorgensen and Fritz Hansen, “we spoke the same design language,” Munao says of his representation of high quality original furniture and homewares that’s grown to 17 Danish brands in addition to synergistic product from all corners of the globe.
“You can feel the quality and see the quality as you go through the Danish factories, aesthetically it’s the simple clean lines that appeal.”
In a milestone largely attributed to Munao and his Corporate Culture team, Australia is the largest market in Southeast Asia for Fritz Hansen.
It was a justly proud but humble Munao who accepted The Diploma of the Danish Export Association, and His Royal Highness Prince Henrik’s Medal of Honour, at Corporate Culture’s Melbourne Showroom on Wednesday 23 November.
Jacob Holm, President and CEO of Fritz Hansen since 1998, was also in attendance and says “Mr Munao and his team received the award not only because of their work in promoting and distributing Danish brands but also putting forward the values and the thinking behind Danish design – that tradition of handicraft and of form following function.”
Reflecting on why the Australian market has embraced Danish design, Munao believes that sits in the practical applicability for most Danish products to suit any Australian architectural context, coupled with the “built to last” environmentally responsible driven design.
Not to be underestimated are the genuine relationships forged, the capacity for our design fraternity to engage in down to earth conversation directly with visiting Danish partners.
Testament was the official opening of the Corporate Culture Melbourne Showroom, now also dubbed “our Danish house” by none other than the Danish royal couple who called by to the delight of the 150 design industry guests as part of their 2011 trade tour.
INDESIGN is on instagram
The internet never sleeps! Here's the stuff you might have missed
Sometimes the most evolved designs are those left incomplete. When conceptualising the new Suncorp headquarters in Sydney, Geyer worked to the idea of ‘designing to 80 per cent’. The result is a radical take on workplace flexibility. While the building caters to its occupants in the present, it comprehensively avoids dictating their needs going into the future.