Experiential retail

News
BLUORNG Gurgaon carves out a new retail landscape
When is a cave not exactly a cave? Metanoia Designs LLP transforms BLUORNG’s Gurgaon flagship into a cave-like retail environment, turning streetwear display into an immersive architectural experience.

Project
Reframing the retail experience with HARMAY
AIM Architecture reimagines HARMAY’s Beijing flagship as a gallery-like environment, where products are archived, displayed and experienced rather than simply sold.

Project
Rodd & Gunn reimagined
With a superb design for the new Rodd & Gunn flagship in Melbourne’s CBD, Studio Y has created something very special that takes the idea of retail to another level.

Project
Song for the Mute’s Melbourne boutique brings atmosphere over spectacle
Designed by Foolscap, the debut Melbourne store for Song for the Mute translates sound and rhythm into an immersive retail experience that feels closer to a listening room than a shopfront.

Project
Dinding Design Office captures the art of watchmaking
Inside Bangkok’s Siam Paragon Mall, L’Atelier by Dinding Design Office celebrates the artistry of independent watchmaking through a space defined by light, craft and meticulous detail.

Project
A new precedent for ZARA’s future international projects
AIM Architecture’s new ZARA Asia flagship store located in the heart of Xinjiekou, Nanjing’s commercial district, raises the bar on the experiential for customers and takes the fashion brand to new heights.

Project
The eyes have it
Thanks to OnArchitects, a small narrow site is now an exciting destination for eye care needs as design leads the way in experiential retail.

Project
This retail space in New Delhi draws on the drama of fashion
An innovative retail store in New Delhi lifts the bar on the shopping experience and provides a theatrical backdrop to beautiful fashion.

People
Various Associates brings shock and wonder to retail
In China where a majority of people shop online, Various Associates raises the stakes to connect with customers through intense emotion.

Ideas
All the feels – the rise of ‘consumer experience’
Retail and hospitality sectors globally are collectively shifting to customer experience-driven models. Who is leading the way? And how are they doing it?