Experiential retail
News
BLUORNG Gurgaon carves out a new retail landscape
When is a cave not exactly a cave? Metanoia Designs LLP transforms BLUORNG’s Gurgaon flagship into a cave-like retail environment, turning streetwear display into an immersive architectural experience.
Project
Reframing the retail experience with HARMAY
AIM Architecture reimagines HARMAY’s Beijing flagship as a gallery-like environment, where products are archived, displayed and experienced rather than simply sold.
Project
Rodd & Gunn reimagined
With a superb design for the new Rodd & Gunn flagship in Melbourne’s CBD, Studio Y has created something very special that takes the idea of retail to another level.
Project
Song for the Mute’s Melbourne boutique brings atmosphere over spectacle
Designed by Foolscap, the debut Melbourne store for Song for the Mute translates sound and rhythm into an immersive retail experience that feels closer to a listening room than a shopfront.
Project
Dinding Design Office captures the art of watchmaking
Inside Bangkok’s Siam Paragon Mall, L’Atelier by Dinding Design Office celebrates the artistry of independent watchmaking through a space defined by light, craft and meticulous detail.
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A new precedent for ZARA’s future international projects
AIM Architecture’s new ZARA Asia flagship store located in the heart of Xinjiekou, Nanjing’s commercial district, raises the bar on the experiential for customers and takes the fashion brand to new heights.
Project
The eyes have it
Thanks to OnArchitects, a small narrow site is now an exciting destination for eye care needs as design leads the way in experiential retail.
Project
Hassell envisioned K11 Art Mall as an art playground
This mall proves that bricks-and-mortar retail can thrive with the right amenity-driven design, an inherent sense of fun and an eye on the future.
Articles
Strategies to building a resilient retail brand in today’s dynamic economy
Discover how Lamitak has fortified its brand identity and ensured business continuity even after two decades of operations – and how to apply its successful strategies to your own business.
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Brand engagement done right at Joyoung Experience Centre by Spacemen Studio
In this digital era, how can retail brands win the hearts of consumers? Offering a holistic and immersive way of encountering products has proven to be successful, as seen in the Joyoung Experience Centre.
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The art of creating moments of wonder within a minimalist retail store
Angled partitions, contrasting materials and urban vibes converge at ASSEMBLE by Réel, creating distinct yet connected spaces for a delightful shopping experience.
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Life by City Energy reimagines in-store shopping experience
Designed by The Afternaut, Life by City Energy concept store incorporates multimedia touchpoints, demonstration zones, and physical and digital interactions into the self-exploratory storytelling journey.
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CHAGEE TEA BAR reflects the tea drinking culture of Shanghai’s youth
Designed by STILL YOUNG, CHAGEE flagship stores in Shanghai’s Global Harbour and Metro City offer an immersive experience to each customer.
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Seoul’s adidas flagship store offers a constantly evolving experience to repeat visitors
Situated in the dead centre of the hippest part of town, adidas Seoul is challenging how a fashion name sits within an established street scene. Various Associates has refocused street attention on the store’s second level with a facade that juts out.
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GR.iD by SPARK offers a case study in both urban and building rejuvenation
The youth-focused mall and education hub embraces the vitality of the arts district while turning the failures of an existing building around.
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Traditional Indian stepwells come alive in this retail store
The flagship store of Forest of Chintz in Mumbai has been designed with India’s ancient stepwells in mind. SJK Architects has used restrained materials and colours to create a store that is both exuberant and understated.
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<strong>5 great examples of experiential retail in Asia</strong>
From Singapore to China, these 5 projects create memorable experiences for its visitors, beyond buying and browsing products.
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This retail space in New Delhi draws on the drama of fashion
An innovative retail store in New Delhi lifts the bar on the shopping experience and provides a theatrical backdrop to beautiful fashion.
People
Various Associates brings shock and wonder to retail
In China where a majority of people shop online, Various Associates raises the stakes to connect with customers through intense emotion.
Ideas
All the feels – the rise of ‘consumer experience’
Retail and hospitality sectors globally are collectively shifting to customer experience-driven models. Who is leading the way? And how are they doing it?