Gabriel Tan Studio diverges from conventional ideas in the design of a show flat at Marina One, creating activity settings that can focus on personalised preferences.
November 16th, 2018
Residential show flats are an important aspect of real estate marketing, providing potential buyers with a three-dimensional experience of a floor plan before they decide upon a purchase. In Singapore, designers are often tasked with dressing up the interiors to not only reflect an aspirational lifestyle of luxury, but to present pragmatic ideas for space usage.
It’s hard to break out of this mould but multidisciplinary designer Gabriel Tan did so in his design of a two-bedroom apartment show unit at Marina One Residences. His design suggests activities and rituals that potential occupants would enjoy.

“We wanted to use this project to show the customer the possibilities and versatility for an alternative usage of space, rather than taking the safe, conventional route of showing a study, children’s room or a second bedroom – things that the customer already knows and expects they can have from this apartment by looking at the floor plan,” he explains.
This strategy begins at the entrance. A small landing depicted on the floor plan as a study nook is instead transformed into a tearoom in the form of a raised timber niche with floor seating. One of the bedrooms is decked out as a library rather than conventionally furnished with a bed and dresser.
In the dining room, a wood panelling feature transitions from flat panels to concave profiles, into which shelves for herbs and small potted plants are placed. The suggestion is that homeowners can cook, work their green fingers and enjoy their meal all in the intimate setting of the dining area.
Explains Tan, “I think that many homeowners and developers are overly concerned by the ‘value’ of property and want to maximise the number of bedrooms – placing sofa beds in the study rooms to show that even tiny spaces can be bedrooms. But I feel that the real value of the property is in how much we can enjoy it according each person’s taste and preference.”
He continues, “Homeowners should configure spaces best suited for their habits and rituals so they can maximise the enjoyment they derive from their new home. Therefore, dedicating a space for tea drinking, for example, shows potential homeowners that they can have a space that is ‘for them’.”

Throughout, the generous use of timber references boating imagery, as inspired by the ocean view. The timber walls in the dining room join to the living room’s light-hearted terrazzo wall embedded with deep blue glass fragments, and an adjacent wall is profiled with curvy timber and gradient-frosted glass panels that borrows natural light from the balcony of the room behind. A curving walnut veneer wall reaches upward behind the master bed – the material and form inspired by yacht cabin interiors.

This sinuous language continues into the furniture pieces, many of which were created by Tan especially for this project. There is an olive-shaped dining table enabling chairs to be facing slightly toward each other to facilitate eye contact and conversations; a sculptural media console and bookshelves in the living and library; armchairs in the study detailed with wooden structures referencing boat keels; rounded outdoor chairs and coffee tables; and a dresser in the master bedroom with a detached round mirror that enables it to be placed against the floor-to-ceiling windows.

“We love to design bespoke furniture in our interior projects as a starting point for products that could potentially be mass produced. By testing them in real environments, we see how they react to spaces and people, before tweaking them for mass production,” Tan ruminates.
It’s an ideal situation. Show flats after all are the perfect test beds for creativity, and here, Tan pushes the boundaries of both the show-flat typology as well as his own product design ingenuity.
INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
The Geelong College’s Sport and Wellbeing Centre ‘Belerren’ designed by Wardle is designed around bringing in natural light. But Shade Factor’s job was to help modulate and precisely control it for the most important competitive moments.
Stepping into Intuit’s Sydney workplace certainly doesn’t feel like walking into an office. Why? In this film, we discover that, when joy takes precedence as a design driver, even a high-performing commercial CBD headquarters can feel like an intuitive wonderland that invites employees to choose their own adventure.
Aeron Chair’s new shades, Nightfall and Jasper, arrive with a sense of quiet cohesion – no bells and whistles, no loud technicolour; just two timeless, perfectly versatile near-neutrals. But the new hues aren’t just about colour – and their significance is much more profound than their surface-level subtlety might suggest.
As Woven Image celebrates 40 years, it introduces a new collection developed in collaboration with Australian artist Ben Goss, inspired by his original artwork Where the Kookaburra Sits into a vibrant collection of digitally printed EchoPanel® murals and patterns.
SJB transforms former railway land into a 702-home build-to-rent community, using housing, public space and shared amenities to reconnect one of Melbourne’s busiest transport precincts.
We round up the seven projects at Copenhagen’s 3daysofdesign that best reflected this year’s theme: Make This Moment Matter.
The internet never sleeps! Here's the stuff you might have missed
With the launch of the Humanscale M/Class Monitor Arms, Humanscale proposes a different direction: one where workplace technology recedes into the background, allowing movement, posture and spatial clarity precedence.
Interior architecture needs to shape a balance between the energy of collaboration and the facility for focused concentration.