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AND – SuperPress – SuperBla, Shanghai

A business in media and new technology finds a home to channel its creative energies.

AND – SuperPress – SuperBla, Shanghai


October 24th, 2011

A new trio of agencies – AND (strategic communication), SuperPress (press and PR), and SuperBla (digital marketing) – in Shanghai were looking for a common office where their avant-garde work methods and ideas could flourish.

Designed by Naço Architectures, this 80m2 duplex helps them to do just that.

Naco Architectures

The pure white space makes a bold statement, serving as a blank canvas and the ideal environment for creation.

Yet within this pristine white are surprising punches of electric colour.

“Colours used in the space are all very energetic, very bright and dense. They will evolve month after month, because the office is not static. Ideas change, colours will change too. They represent splashes of energy, and creativity,” explains Naço Architectures’ founder, Marcelo Joulia.

Naco Architectures

The team works in a circle, the arrangement providing each staff with their own space while keeping them connected to the rest of their colleagues.

Naco Architectures

Naco Architectures

“Nowadays, teams are used to changing projects very fast. In this configuration, changing the teams is very easy, as everybody works on laptops.

“We didn’t want to create any enclosed or private space in this office, because the team is quite small at present, and brainstorming should be their daily work habit. They should work in teams, and constantly exchange ideas between themselves, and with clients,” says Joulia.

Naco Architectures

Joulia adds that the strongest part of the project is – most unexpectedly – the way it looks from the outside, where even as a pure white office it still comes off as warm and welcoming.

“It is a small office, but still so many people stop by in the daytime and want to know more about it. This is the best achievement as a designer: to make people ask questions,” says Joulia.

Naco Architectures

Naço Architectures

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