A business in media and new technology finds a home to channel its creative energies.
October 24th, 2011
A new trio of agencies – AND (strategic communication), SuperPress (press and PR), and SuperBla (digital marketing) – in Shanghai were looking for a common office where their avant-garde work methods and ideas could flourish.
Designed by Naço Architectures, this 80m2 duplex helps them to do just that.
The pure white space makes a bold statement, serving as a blank canvas and the ideal environment for creation.
Yet within this pristine white are surprising punches of electric colour.
“Colours used in the space are all very energetic, very bright and dense. They will evolve month after month, because the office is not static. Ideas change, colours will change too. They represent splashes of energy, and creativity,” explains Naço Architectures’ founder, Marcelo Joulia.
The team works in a circle, the arrangement providing each staff with their own space while keeping them connected to the rest of their colleagues.
“Nowadays, teams are used to changing projects very fast. In this configuration, changing the teams is very easy, as everybody works on laptops.
“We didn’t want to create any enclosed or private space in this office, because the team is quite small at present, and brainstorming should be their daily work habit. They should work in teams, and constantly exchange ideas between themselves, and with clients,” says Joulia.
Joulia adds that the strongest part of the project is – most unexpectedly – the way it looks from the outside, where even as a pure white office it still comes off as warm and welcoming.
“It is a small office, but still so many people stop by in the daytime and want to know more about it. This is the best achievement as a designer: to make people ask questions,” says Joulia.
Naço Architectures
naco.net
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.
Channelling the enchanting ambience of the Caffè Greco in Rome, Budapest’s historic Gerbeaud, and Grossi Florentino in Melbourne, Ross Didier’s new collection evokes the designer’s affinity for café experience, while delivering refined seating for contemporary hospitality interiors.
Marylou Cafaro’s first trendjournal sparked a powerful, decades-long movement in joinery designs and finishes which eventually saw Australian design develop its independence and characteristic style. Now, polytec offers all-new insights into the future of Australian design.
Australian brand, Luxxbox brings a playfulness to lighting design with Motif – a collection of patterns designed to elevate the workplace.
Australasian company Formway designs and manufactures innovative solutions for office environments.
When the Australian Institute of Botanical Science, Royal Botanic Gardens and Domain Trust, needed assistance to store its extraordinary internationally significant collection of preserved plants, it looked no further than CSM Storage Solutions.
The internet never sleeps! Here's the stuff you might have missed
Extrapolating the typology of farmhouse architecture, Cameron Anderson Architects (CAARCH) has drawn on the local architecture of Mudgee in both form and materiality to deliver a surprising suite of buildings.
Eccentricity and refinement blend at Giant Steps Wines’ new Tasting Room – a picture-perfect place for guests to wine down.
Savage Design’s approach to understanding the relationship between design concepts and user experience, particularly with metalwork, transcends traditional boundaries, blending timeless craftsmanship with digital innovation to create enduring elegance in objects, furnishings, and door furniture.