Project Team: Rebecca Vulic, Robbie Robertson, Cynthia Emon, Toni Petrovski
Square Metres: 100
Location: Chadstone, VIC
Type of development: Retail
Completed: Aug 2009
“Tarocash has been leading the men’s fashion industry within Australian & New Zealand for many years, however the client felt it was time to refresh the store design, marketing and communications.
“Over the last 10 months the E2 team have redefined the Tarocash marketing & brand strategy, identified their key consumer profiles and developed and built a new concept store in Chadstone, Melbourne. Tarocash are currently rolling out the new store design across all 115 stores.
“Through the development of a kit of parts with flexible modular units, the Tarocash merchandising team are able to continually reinvent the merchandise display within the store, as well as being time and cost efficient to roll out across the Tarocash portfolio.”
