Internet, eat your heart out: bricks & mortar retail and the post office will live to see another day (and some) in Helinski, Finland, thanks to Posti Box.
Far and wide, the Internet’s existence has wrecked havoc on many things we once couldn’t live without – bricks & mortar retail spaces and the quintessential postal service being two such things. Along with all the digital disruption inflicted upon such previously perceived pillars of society has come a whole new set of consumer behaviours and expectations. With the rise and rise of online shopping, consumers now expect more personally tailored and practical experiences when purchasing products.
In Helsinki, Finnish interior design practice Fyra collaborated with consulting firm Motley to craft Box, a new multi-experiential project for Posti, Finland’s leading postal and logistics company. The inter-practice trifecta team – equal parts design, strategy and service expertise – was assembled by Posti as part of a tactful decision to lean in to, rather than resist, the realities of digital encroaching on its business. The brief at the crux of the collaboration was to create something more than just a row of parcel lockers. Something like a self-service store for online shopping customers.
Imagine picking up your packaged delivery at a self-service store equipped with fitting rooms for you to try your online purchases. If the clothes don’t fit, or you don’t love your purchase so much in person, you’re in just the place to return it. Posti Box comes complete with boxing and unboxing zones, as well as fully-fledged recycling facilities. To top it all off, the space features an area, known as Spotlight, dedicated to hosting presentations and events put on by online companies. Culminating in an intuitive store layout, Posti Box provides customers with a coherent workflow as they can quickly make their way to dispose of their waste after unpackaging their goods.
Capitalising on the mass consumer shift towards e-commerce, Posti pronounces loud and clear that it will not succumb to the threats of digital disruption. Instead, in creating Posti Box, puts both the post office and bricks & mortar retail spaces back on the essential services map for shoppers in the Digital Age.
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Channelling the enchanting ambience of the Caffè Greco in Rome, Budapest’s historic Gerbeaud, and Grossi Florentino in Melbourne, Ross Didier’s new collection evokes the designer’s affinity for café experience, while delivering refined seating for contemporary hospitality interiors.
Marylou Cafaro’s first trendjournal sparked a powerful, decades-long movement in joinery designs and finishes which eventually saw Australian design develop its independence and characteristic style. Now, polytec offers all-new insights into the future of Australian design.
Savage Design’s approach to understanding the relationship between design concepts and user experience, particularly with metalwork, transcends traditional boundaries, blending timeless craftsmanship with digital innovation to create enduring elegance in objects, furnishings, and door furniture.
Leading the charge for sustainable design, X+O and Nudie Jeans are both making a statement in Brisbane and doing it with creativity and innovation.
MECCA’s Customer Support Centre stays put, but Studio Tate’s interior design has added totally new layers of colour and energy to the space.
The internet never sleeps! Here's the stuff you might have missed
Continuing our new series on the design enthusiasts who work in all sorts of different roles across the industry, we speak to Rogerseller’s Claire Drummond.
From the trailblazer of Spanish industrial design comes a new collection of recycled rugs – a powerful exploration of the concept of waste, a keen celebration of imperfection, and a new underfoot symbol of responsible design.
Esteemed international practice OMA has completed AIR in Singapore, a genre-straddling project defined by openness and an emphasis on waste.
Savage Design’s approach to understanding the relationship between design concepts and user experience, particularly with metalwork, transcends traditional boundaries, blending timeless craftsmanship with digital innovation to create enduring elegance in objects, furnishings, and door furniture.