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Byron Bay luxury: New hotel announced by Plus Architecture

Plus Architecture has released design plans for a new luxury hotel in Byron Bay, seamlessly blending the town’s ‘barefoot luxury’ ethos with contemporary elegance.

Byron Bay luxury: New hotel announced by Plus Architecture


August 25th, 2023

Plus Architecture is set to transform a well-known landmark in the heart of Byron Bay into an emblem of contemporary luxury. The current hotel, a prime feature of the bustling beachside town, is set to become the new Byron Bay Hotel in an architectural overhaul that aims to encapsulate the region’s natural beauty and the allure of modern design.

Situated strategically on Lawson Street, with the picturesque Byron Beach as its immediate backdrop, the location of this hotel ensures accessibility to the town’s vibrant energy. At the same time, its design promises an inner sanctum of calm and luxury, a duality that promises to set it apart from other accommodations in the area.

The hotel will cover 1,410 square metres across four levels. With 76 rooms, it aims to cater to a discerning clientele looking for proximity to nature and the comforts of sophisticated design. The ethos of Byron Bay’s famed “barefoot luxury” has been taken as an inspiration, and the architectural designs reflect this unique blend of relaxation and elegance.

Materials chosen for the construction and interior design play a critical role in achieving this harmony. Travertine, brass and bronze have been selected to resonate with the coastal surroundings. Plus Architecture director, Danny Juric, describes the design vision, noting, “Our colour palette gracefully reflects the warmth of sand and the vibrant allure of aqua hues.”

Central to the hotel’s design is a spacious, light-filled atrium – a serene gathering point for guests. The atrium will also accommodate a high-end restaurant, providing an enriched dining experience within the tranquil setting.

Related: Pixie by Flack Studio joins the Byron Bay design scene

Despite adhering to Byron Bay’s height restrictions, the design incorporates what is set to be the town’s largest rooftop bar, pool and cabana. This area promises panoramic views of the town and the ocean.

Proximity to the local hub is an added advantage with a brief walk delivering guests into the lively Jonson Street shopping and dining district; and landmarks such as Main Beach, Clarkes Beach, Wategos Beach and Cape Byron all within the vicinity.

Plus Architecture

Courtesy of Plus Architecture

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