Plus Architecture has released design plans for a new luxury hotel in Byron Bay, seamlessly blending the town’s ‘barefoot luxury’ ethos with contemporary elegance.
August 25th, 2023
Plus Architecture is set to transform a well-known landmark in the heart of Byron Bay into an emblem of contemporary luxury. The current hotel, a prime feature of the bustling beachside town, is set to become the new Byron Bay Hotel in an architectural overhaul that aims to encapsulate the region’s natural beauty and the allure of modern design.
Situated strategically on Lawson Street, with the picturesque Byron Beach as its immediate backdrop, the location of this hotel ensures accessibility to the town’s vibrant energy. At the same time, its design promises an inner sanctum of calm and luxury, a duality that promises to set it apart from other accommodations in the area.

The hotel will cover 1,410 square metres across four levels. With 76 rooms, it aims to cater to a discerning clientele looking for proximity to nature and the comforts of sophisticated design. The ethos of Byron Bay’s famed “barefoot luxury” has been taken as an inspiration, and the architectural designs reflect this unique blend of relaxation and elegance.
Materials chosen for the construction and interior design play a critical role in achieving this harmony. Travertine, brass and bronze have been selected to resonate with the coastal surroundings. Plus Architecture director, Danny Juric, describes the design vision, noting, “Our colour palette gracefully reflects the warmth of sand and the vibrant allure of aqua hues.”
Central to the hotel’s design is a spacious, light-filled atrium – a serene gathering point for guests. The atrium will also accommodate a high-end restaurant, providing an enriched dining experience within the tranquil setting.
Related: Pixie by Flack Studio joins the Byron Bay design scene

Despite adhering to Byron Bay’s height restrictions, the design incorporates what is set to be the town’s largest rooftop bar, pool and cabana. This area promises panoramic views of the town and the ocean.
Proximity to the local hub is an added advantage with a brief walk delivering guests into the lively Jonson Street shopping and dining district; and landmarks such as Main Beach, Clarkes Beach, Wategos Beach and Cape Byron all within the vicinity.
Plus Architecture
plusarchitecture.com.au
Imagery
Courtesy of Plus Architecture
We think you might like this story about the opening of Penrith’s first five-star hotel and a world-class conference centre.
INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
In the second instalment of our performance seating three-parter, we turn to DKO’s Michael Drescher and Jacob Olsen to peek behind Sayl’s confident architectural form and explore the ideas of inclusivity, adaptability and freedom to move as hallmarks of what sitting your best actually means.
The newest brand to emerge from Cosentino’s creative crucible is Ēclos, a next-generation mineral surface that embodies the organic beauty and tactility of marble in a precision-mineral surface or material.
The Geelong College’s Sport and Wellbeing Centre ‘Belerren’ designed by Wardle is designed around bringing in natural light. But Shade Factor’s job was to help modulate and precisely control it for the most important competitive moments.
In the last instalment of our three-part performance seating series, Alex Bain from Architectus explains why sitting well shouldn’t feel like sitting at all and explores an unexpected success metric of the hybrid workplace: the grounding power of emotional support.
Get your ideas out there, get involved and make a real difference.
Linda Cheng visits an exhibition showcasing the architectural drawings of Peter Davidson.
The internet never sleeps! Here's the stuff you might have missed
In Thrissur, India, LIJO.RENY.architects has wrapped a family home in a perforated brick envelope that moderates heat, encourages natural ventilation and creates a series of layered indoor and outdoor spaces.
Billo Bold, by Adam Goodrum for NAU, amplifies the plush proportions of the popular Billo seating collection with lusciously draped and folded upholstery.