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HOLT turns the city into a gallery of ‘Concrete Art’

The City of Sydney local government authority has developed a ‘Hoardings Policy’ to manage street-facing hoardings used to screen and protect the public from building developments around the city.



BY Tess Ritchie

December 17th, 2014


HOLT_Hoardings_01

The council saw an opportunity to re-purpose and reinterpret these hoarding spaces as public artworks, enhancing the public domain and making a meaningful contribution to ‘Creative City’ Sydney. Commissioned to contribute a series of pieces, which would use these hoardings as a blank canvas, was brand and design studio HOLT.

HOLT_Hoardings_07

HOLT_Hoardings_08

The response from HOLT was to draw upon the ‘Concrete Art’ abstractionist movement, which was first introduced by Theo van Doesburg in his ‘Manifesto of Concrete Art’ in 1930: “Abstractionism must be free of any symbolical association with reality…lines and colours are concrete by themselves”.

HOLT created a series of eight compositions incorporating geometric elements and simple flat colour to engage with the public and contrast the immediate environment.

HOLT_Hoardings_11

HOLT
holtdesign.com.au

City of Sydney
cityofsydney.nsw.gov.au

Creative City Sydney
creativecitysydney.com.au


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