A professional resource for the design curious

Get the latest design news direct to your inbox!

HOLT turns the city into a gallery of ‘Concrete Art’

The City of Sydney local government authority has developed a ‘Hoardings Policy’ to manage street-facing hoardings used to screen and protect the public from building developments around the city.

HOLT turns the city into a gallery of ‘Concrete Art’


December 17th, 2014


The council saw an opportunity to re-purpose and reinterpret these hoarding spaces as public artworks, enhancing the public domain and making a meaningful contribution to ‘Creative City’ Sydney. Commissioned to contribute a series of pieces, which would use these hoardings as a blank canvas, was brand and design studio HOLT.



The response from HOLT was to draw upon the ‘Concrete Art’ abstractionist movement, which was first introduced by Theo van Doesburg in his ‘Manifesto of Concrete Art’ in 1930: “Abstractionism must be free of any symbolical association with reality…lines and colours are concrete by themselves”.

HOLT created a series of eight compositions incorporating geometric elements and simple flat colour to engage with the public and contrast the immediate environment.



City of Sydney

Creative City Sydney

INDESIGN is on instagram

Follow @indesignlive

The Indesign Collection

A searchable and comprehensive guide for specifying leading products and their suppliers

Indesign Our Partners

Keep up to date with the latest and greatest from our industry BFF's!

Related Stories

While you were sleeping

The internet never sleeps! Here's the stuff you might have missed