In an era of impersonal online experiences, ‘Her Space’ by Henne on Prahran’s Greville Street is quietly bucking the trend. Annie Reid speaks with designer Brahman Perera.
August 29th, 2022
Australian fashion label Henne has opened its first store on Greville Street, Prahran in Melbourne’s southeast. It’s a thoughtful collaboration with designer, Brahman Perera, inspired by the evolving narrative of the Henne woman.
“Being successful within the online format of retail, I wanted Henne as a bricks-and-mortar building to feel intimate and deep-rooted within its physical community, sort of the opposite to the online,” Perera says.
With his background in fashion and architecture, creating Henne’s first retail store presented an exciting opportunity, particularly because the clients, Nadia Bartel, Michelle Ring and Laura Broque offered a blank canvas.
“There weren’t any precedents I needed to adhere to, so it allowed for more creative thinking. They weren’t tunnel-visioned into what the store needed to look like, they were open and receptive to my ideas and intuition,” he says.
He approached the retail spaces through the lens of hospitality – that of being ‘hospitable’ in all areas of life. “Henne embraces a softer, less aggressive retail experience through residential and familiar design elements that make the space more homely and comforting,” he says.
The store includes not one, but two separate terrace shop fronts, which added the unusual and exciting element to the brief.
The first shopfront is named ‘Her Space’, comprising the boutique for customers to browse the latest collections and ‘drops’.
It features wardrobe-style garment displays, plinths and rails, set amongst a landscape of literature, styling and artworks. Details include an aluminium sales counter hand finished in black wax, set against rich timber panelling and hand-knotted wool rugs. It feels layered, tactile and intimate, and provides a sense of home for customers.
Beyond, a stairwell portal is saturated in periwinkle blue and is a natural backdrop to the store’s earthen hues inspired by blue skies.
There’s also an intimate dressing room upstairs shrouded in woven seagrass, which speaks to Henne’s Nordic influences. Rich caramel tones are offset by billowing white drapery and delicate, hinged mirrors that offer a sense of theatricality and interaction.
“I loved designing the generous fitting room upstairs from the Her Space terrace with warm textures, materials and lighting. It feels both intimate and a little bit salient with the striking blue staircase to guide your way,” Perera says.
The second terrace features the Atelier, a by-appointment ‘For Her – Styling Suite’ for events, workshops, tailoring and consultations.
It embraces a warm, residential feel with hand-woven Kilim rugs wrapping floors and plinth seats, complemented by grained, white-wash walls. “It’s a kind of Henne ‘behind-the-scenes’ that you can also tentatively see from the street,” Perera says.
Throughout both spaces, Henne showcases work from local makers and artists. Elegant wire chairs by Melbourne’s Bootleg Studio sit in harmony with plastered tables and charred, pitted stools by Bieemele.
“I think the addition of beautiful artisanal pieces by local makers peppered throughout help create this special atmosphere. Working with local designers to create bespoke chairs, stools, tables and mirrors has elevated the retail offering and made it a more enjoyable experience,” Perera says.
The designer is now part of the fabric too, having created a piece for the store in the form of a tulip-shaped, plastered pendant.
We think you might like this story on Joost Bakker for outdoor lifestyle brand, Kathmandu.
INDESIGN is on instagram
Keep up to date with the latest and greatest from our industry BFF's!
These products will fire up the transition back to offices, helping to create spaces where employees want to work.
This creative partnership has delivered on a modern interpretation of design’s most iconic classics.
Add a touch of effortless luxury and warmth to any space with the Venus collection of large-format porcelain tiles from Kaolin Tiles.
SLAB, the design studio which won Herman Miller’s Work, Redefined – The Design Challenge in 2021, is about to embark on the trip of a lifetime. Follow them as they discover the world of Herman Miller in the US, 3-6 October.
X + O has completed a wellness studio that rivals the rest. Located in downtown Rosebery, an inner-city suburb of Sydney, Body WRL is a sanctuary for wellbeing that is beautiful and technologically advanced, with treatments that are guaranteed to soothe the inner beast. It’s just what the doctor should be ordering!
CHROFI has been making exemplary design for decades, and now in its 21st year, the practice is stronger and more successful than ever before. Jan Henderson recounts some of CHROFI’s key projects over the past two decades.
The internet never sleeps! Here's the stuff you might have missed
The auditorium was full, the vibe electric and the winners truly outstanding last night at the INDE.Awards Gala. Scroll the Indo Pacific’s most outstanding projects and people, here.
Sharp. Sleek. Brimming with style. Living Edge showcased some of its best products with a stunning exhibition at Sydney Contemporary.
The industry’s leading conference on the Sustainable Built Environment takes place Thursday 10 November in person, in Sydney.