In Shanghai this week, Finland’s national carrier announced an inspired, strategic partnership with fellow Finnish export brand Marimekko
November 1st, 2012
Not content with playing host country for the 2012 World Design Capital, Finland this week reinforced their commitment to “Embedding Design in Life” – extending the Finnish affinity for design into 2013 and beyond.
With Helsinki currently the world’s design epicentre; abuzz with creative programs and displays of smart design thinking, the announcement that Marimekko one of the worlds most famous textile and fashion design houses has joined forces with the national airline, means the design dialogue now reaches far beyond Finland’s borders with every departing flight.
The cooperation between the two brands sees two A340 aircraft repainted featuring Maija Isola’s iconic “Unikko” floral print from 1964. Onboard the aircraft a range of textiles, utensils and decorative elements have also been redesigned to incorporate the distinct patterning of Marimekko’s collections.
Currently in Australia ahead of Marimekko’s first Australian boutique opening in Sydney, Marimekko CEO Mika Ihamuotila, says:
“Finnair is a natural partner for Marimekko, as in my opinion it has been the first airline in the world to lift up design and place it strongly at the center of its service,”
Equally enthused by the pairing is the airline’s CEO Mika Vehviläinen:
“Finnair has a strong design heritage, and this cooperation brings our design thinking to a new level, our goal is to become a design airline, and bring our customers unique experiences for all five senses. Cooperation with Marimekko is an important step towards this target.”
Already flying between Helsinki and major Asian hubs, the first of the “Unikko” A340’s is a strategic positioning of both brands in a market that has impressively expanded for both parties.
Finnair’s access to Europe from their Helsinki hub has secured them rapid growth in the Asia-Pacific region – whilst Marimekko has always enjoyed a strong following in Japan, in recent times the demand in Chinese markets has flourished – leading to this design collaboration being first announced at this week’s Shanghai Design Week.
Keep up to date with the latest and greatest from our industry BFF's!
For Living Edge, B-Corp certification was the next appropriate step in a long journey focused on building a truly sustainable and socially responsible business. In 2023 they achieved certification at their first pass, giving customers a new level of environmental assurance and the company an important milestone to celebrate across two decades of staff-led, sector-leading sustainability practices.
Australia’s leading producer of solid-engineered oak flooring has recently launched a new suite of innovative resources to support creativity and ambition in the architecture and design community.
Putting their money where their perfectly painted mouth is, MECCA diverted almost 4 tonnes of furniture from landfill during the recent renovation of its headquarters with the help of Living Edge’s Relive program.
Explore the captivating realm of molo, the world-renowned design studio led by Stephanie Forsythe and Todd MacAllen. molo’s acclaimed soft collection celebrates a unique fusion of art, design, and architecture and – crucially – sustainability.
High or low, separate or together, multi-generational living or town houses, The Multi-Residential Building at the 2023 INDE.Awards has architecture and design for everyone and showcases how lives can be enhanced by great design.
Designed by H2o Architects in association with Phillips/ Pilkington Architects, this biodiversity facility is in the more theatrical scientific realm of fish and lizards.
The internet never sleeps! Here's the stuff you might have missed
The Victorian Heart Hospital by Conrad Gargett plus Wardle has won The Health and Wellbeing Space at the 2023 INDE.Awards. It sets a new design agenda where patient and staff wellbeing is central to function and form.
The new Melbourne headquarters of Holder East at 170 Queen Street offers a unique blend of tranquillity and sophistication in the CBD. Designed by Fender Katsalidis, the office aims to be a calm sanctuary amid the urban hustle.
It was the grand finale on a big day out in design: the Saturday Indesign Afterparty in Melbourne kept the buzz going with a DJ dance floor, tracks on a sax, and Handpicked Wines and Sopra Seltzer to celebrate. Scroll the highlights here!