Aesop’s new fitouts in Tokyo and Paris continue the brand’s love affair with raw, recycled materials and repetition of daily objects.
December 24th, 2010
Cosmetics range Aesop has ended 2010 with the opening of two exciting new stores – its first ever in Tokyo’s Aoyama, and a pop-up store on Boulevard Beaumarchais in Paris’ Marais district.
Melbourne architect Rodney Eggleston of March Studio designed the Paris interior.
The temporary nature of the store is reflected in his use of cardboard Aesop packaging as the structural feature of his design.
The stark interior is offset by the warm glow of floor lamps and the warm natural brown of the Aesop boxes.
The Tokyo store was created by architect Jo Nagasaka who took a traditional Japanese approach to the design, fusing old and new, modern and traditional.
Standout features include wood reclaimed from a disused house in Tokyo, and an old medicine cabinet that reflects Aesop’s classic apothecary style.
Bench tops and floors are coated in epoxy for a smooth liquid finish, offsetting the rawness of the timber.
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“I’m interested in the invisibility of the design scripts that are hidden within objects we use every day that channel certain stereotypes,” says Central St Martins course leader Betti Marenko. Looking around there are plenty of design objects embedded with gender stereotypes – from the ubiquitous fail of Bic for Her pens to Nika Zupanc’s “feminine” gold chair for Moooi.
