A professional resource for the design curious

Get the latest design news direct to your inbox!

Vitra G-Star Prouvé RAW Collection

Fashion meets furniture in a unique collaboration between Vitra and G-Star.

Vitra G-Star Prouvé RAW Collection


BY

March 8th, 2012


Swiss furniture manufacturer Vitra and Dutch fashion house G-Star have teamed up to reinterpret 15 of French designer Jean Prouvé’s classic pieces, giving the work of the renowned 20th century Modernist a 21st century spin.

 

 

Launched at Art Basel in Switzerland in June 2011, the G-Star Raw Crossover Series Prouvé Collection is available as a limited edition in Australia until the end of 2012.

Prouvé’s original product designs from the 1930s to the 1960s are given a contemporary edge thanks to new finishes from G-Star’s utilitarian denim palette.

 

 

G-Star’s brand director Shubahankar Ray, designer Pieter Kool and creative team worked with Jean Prouvé’s daughter Catherine to develop the collection.

Continuing Prouvé’s philosophy of experimentation, the collaboration brings together 2 brands characterised by simplicity and balance in their design. Warm, subdued tones matched with timber elements place the focus on the sculptural form of the furniture.

 

 

 

The G-Star Prouvé RAW Collection is available in Australia from Space Furniture.

 

 

Space Furniture
spacefurniture.com.au

INDESIGN is on instagram

Follow @indesignlive


The Indesign Collection

A searchable and comprehensive guide for specifying leading products and their suppliers


Indesign Our Partners

Keep up to date with the latest and greatest from our industry BFF's!

Related Stories


While you were sleeping

The internet never sleeps! Here's the stuff you might have missed