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Vitra G-Star Prouvé RAW Collection

Fashion meets furniture in a unique collaboration between Vitra and G-Star.



BY jesse

March 8th, 2012


Swiss furniture manufacturer Vitra and Dutch fashion house G-Star have teamed up to reinterpret 15 of French designer Jean Prouvé’s classic pieces, giving the work of the renowned 20th century Modernist a 21st century spin.

 

 

Launched at Art Basel in Switzerland in June 2011, the G-Star Raw Crossover Series Prouvé Collection is available as a limited edition in Australia until the end of 2012.

Prouvé’s original product designs from the 1930s to the 1960s are given a contemporary edge thanks to new finishes from G-Star’s utilitarian denim palette.

 

 

G-Star’s brand director Shubahankar Ray, designer Pieter Kool and creative team worked with Jean Prouvé’s daughter Catherine to develop the collection.

Continuing Prouvé’s philosophy of experimentation, the collaboration brings together 2 brands characterised by simplicity and balance in their design. Warm, subdued tones matched with timber elements place the focus on the sculptural form of the furniture.

 

 

 

The G-Star Prouvé RAW Collection is available in Australia from Space Furniture.

 

 

Space Furniture
spacefurniture.com.au


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