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Only Smeg Provides Genuine Design Choice

There’s fashion and there’s design, which endures over time.



BY

August 13th, 2015


Smeg believes in offering the consumer choice. It’s the only brand to collaborate with the world’s leading architects and designers to produce beautiful and long-standing style. This year, Smeg will showcase at Sydney InDesign many of its distinctive design collections available for specification into commercial projects.

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Classic – a thirty year celebration

When famous Italian architect Guido Canali first collaborated with Smeg 30 years ago, he applied rigid architectural principles to the design of the collection. Strict form and simple, essential design were his mantra – every “almost industrial” straight line with the most perfect rolled edge will meet a plate of glass exactly. Smeg’s latest release of the Classic range upholds these original principles in a very contemporary interpretation.

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Piano – reserved for Commercial Projects of distinguished style

Prizker recipient and UNESCO Goodwill Ambassador for Architecture, Renzo Piano chose to work in stainless steel in order to create an effect of unity and luminosity. Steel pressed in a single sheet, thicker than a car bonnet, with no joins or difficult corners to clean, the Piano Collection was designed for long life. Clean, essential objects, decorated by the light they reflect, clearly express their essential qualities: simplicity, strength, durability, cleanliness and attractiveness.

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Victoria – for a very “modern vintage”

In 1956, Smeg launched the “Elizabeth”, the first ever gas freestanding cooker with programmable start time, oven safety valve and timer. At the time it was the most advanced cooking technology available. Nearly sixty years later, the “Victoria” was launched in response to market demand for nostalgic design and as a tribute to Smeg’s longstanding lineage in cooking technology and prestigious style.

Whilst the Victoria unashamedly looks to the past for its design style, it is finished with such precise detailing that it would be equally suited to an industrial-style warehouse kitchen or ultra-modern bachelor pad, which is why the Victoria is described as being of a “modern vintage”.

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Exclusive preview to Sydney designers

Smeg is proud to present an exclusive preview to Sydney designers of the exciting new Victoria built-in range.

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Linear – where less is more

Smeg’s Linear range is the champion of reductive design, where every detail is expressed with clarity and simplicity. Linear is about balance, optimised space and ergonomics.

The Linear range features Stopsol® glass, a super-strong material with crystal translucency for a mirror finish, which, when combined with Smeg’s satin stainless steel,  gives the range a reflective beauty that must be seen up close and personal. 

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And to offer further choice Smeg’s Linear range is available in silver, black and white.

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