Earp Bros have commissioned an inspiring experiential artwork to complement the launch of their latest collections
October 12th, 2012
Porcelana Innovadora is the latest offering from Earp Bros that was exclusively conceived for the 2012 Saturday In Design event in Melbourne, Australia.
Designed with the level of quality and designed elegance that is synonymous with Earp Bros products, the audiovisual / sculptural installation is the result of a collaboration between two renowned artists – Kit Webster and Chiara Kickdrum.
Not only innovative (Innovador) and porcelain (porcelana), the Porcelana Innovadora installation immediately captures the audience by immersing them in a evocative and changing space – urging viewers to come forward and investigate the tactile tiles.
The work, a wall-mounted multi-faceted piece, comprises multiple layers of seven Spanish 3D tiles from the Earp Bros range: Prisma Nacar, Sea Silver, Madison Plata, Oxo Mosaico Blanco, Diamonds, Pearls White and Pearls Dark.
The collection is brought together using illuminated projections of complex light-play and patterns that oscillate and shift over the tiles, further enhancing their overall dimensionality and relief.
Together with the dramatic lighting, an aural accompaniment complements the ethereal mood, leaving the viewer mesmerized by what might be considered a ’futuristic’ appeal of the Porcelana Innovadora.
The spatial combination of design elements, video, sound and tactile tiles simultaneously references ancient and future cultures with many of the designs replicating symbols from Aztec cultures but in a very contemporary setting.
Conceptually, the work is devised to demonstrate advancements in tile manufacturing while highlighting the design of the tiles. Ultimately, the result is an engaging and dynamic artwork that must be experienced to be fully appreciated.
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